We are introducing PROPS, a cryptocurrency that powers social participation in digital media and Rize , a new platform for interactive video that will be the PROPS token’s first large-scale adopter and champion. Rize is an open video platform that connects groundbreaking many-to-many video technology with tokenized virtual gameplay and aligned economic incentives for its participants. Launching in tandem with PROPS, and seeded with YouNow’s community of millions, Rize will popularize the cryptocurrency. Rize will serve as the initial member of the PROPS Ecosystem , a group of applications and platforms powered by PROPS that fairly and transparently reward participants in proportion to their contributions to the network. Half of the PROPS supply will be governed by a non-profit foundation that will distribute them across the ecosystem, incentivizing third party application developers, content contributors and users to join the PROPS Ecosystem in order to build a user-focused alternative for today’s highly centralized digital media landscape.
Open platform for many-to-many video. Many-to-many video infrastructure, enabling VOD, video chat, linear or premium content, multi-user live streaming and more. Creators and developers drive user engagement, and get rewarded in PROPS.
User activity drives demand for PROPS. Users need no knowledge of the underlying cryptoeconomics to participate on the platform. They can engage for free or through in-app purchases, which in turn drive demand for PROPS.
An ERC-20 token.
Attention. There is a risk that unverified members are not actually members of the team
Opportunities:There is a solid team with relevant experience in place. They were able to build YouNow to a large platform, so it shows their execution capability.The project is able to leverage off YouNow’s existing community, which can drive adoption of the ecosystem right off the bat.Props ecosystem allows third party apps to integrate with it. It could have new/different use cases as more apps are added to the platform.The Whitepaper is pretty detailed and reviewed by a number of veterans in the crypto space. This shows the effort that was put into it and that the project is well-thought-out.
Concerns:There is a high inflation of circulating tokens which would dilute the proportion owned by ICO participants. By year 4, there will be more tokens minted from partner rewards and grants than from the ICO.Rize is going to face stiff competition as video streaming is a competitive space with many established and deep-pocket companies including Youtube, Facebook, Snapchat, as well as other many-to-many video streaming companies such as Blue Jeans. All the team members also work for YouNow and have to allocate time between YouNow and PROPS/Rize.
Conclusion:Overall, we like the short-term potential for this ICO but are neutral about its long-term potential. Our thoughts of the tokens for short term and long term are as follows:For short-term holdingGood. The project is backed by strong advisors and investors and has a strong market awareness. It should have no problem reaching the $25 million hard cap with unmet demand.For long-term holdingNeutral. There will be a lot of tokens entering into circulation each year, meaning that the market cap of the project needs to keep growing for token price to just break even.
PROPS is a well-conceived project making good decisions. Giving access to the platform to third party developers and utilizing YouNow’s already existing audience are all parts of a sound strategy. The project is backed by a strong team, even if it has to simultaneously work on the already functioning YouNow and PROPS/Rize.However, the project will have to face powerful competition. Snapchat, Youtube, Facebook – and the list of competitors doesn’t end here. A lot hinges on the success of the Rize application and its ability to stand up to its rivals.
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