The Pastel network is all about creating the infrastructure for Art for the futurePastel is a new world for creators and lovers of art. A novel platform powered by a secure blockchain, where artists can publish and collectors can purchase rare digital art like never before.For ArtistsFinally, a way to monetize your digital artwork while protecting your work against digital piracy. Direct sales remove commission and fees without needing to trust a 3rd party.For CollectorsPastel opens an entirely new financial platform for those who want to purchase digital artwork as an investment or to support a particular artist and benefit as the artist becomes more popular.For InvestorsPSL is a cryptocurrency token, allowing any digital art work to be collected and traded with ease. A currency with a genuine use case, bridging the gap between real and virtual worlds.So why is Pastel needed?Our protocol and innovative use of blockchain technology and tokenisation, solves industry wide problems faced by both artists and collectors.Ease of duplicationTalent doesn't always find its way in the art world, where artists are often left to attempt crowdfunding, with little to no value past on to those financially backing creations.Lack of digital provenanceProvenance, or the history of a piece of art, has a significant part to play in not only the financial value but the sentiment that contributes to making it desirable within the art community. This has proved to a be a significant problem for the world of digital art.Expensive 3rd partiesEvery step of creating, selling, owning and trading artwork comes with additional costs, from commissions to storage and transport, costs that are felt by both the artist and the purchaser.Lack of launch platformTalent doesn't always find its way in the art world, where artists are often left to attempt crowdfunding, with little to no value past on to those financially backing creations.What are the salient features of the Pastel platform?Proven OwnershipOwnership of all unique or limited run digital artwork is backed by, and intrinsically linked to, our cryptocurrency PSL, allowing you to invest, trade, profit and even distribute shares of your digital assets, a first for the art world. Counterfeiting is prevented and digital files become provably rare in a way never before seen in the world of Digital Art.Tradable AssetsJust like the physical art world has auction houses, Pastel provides a platform for owners of limited edition or unique artwork to sell their assets in a virtual auction environment. As a crypto asset, trades and sales are effortlessly managed through your Pastel Wallet.Proven AuthenticityPastel is backed by our unique protocol, based on Blockchain technology, ensuring that your art assets are provably authentic forever, whilst a distributed ledger removes the need for trusting a 3rd party. You buy and sell directly from the existing authenticated owner and the new buyer respectively.
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