XOCIETY teams up with Adidas to bring exclusive ALTS NFTs to its Web3-powered game, enhancing digital identity and gameplay - IcoHolder.

XOCIETY, a pop shooter game powered by the Sui blockchain, has announced an exciting partnership with German sportswear giant Adidas. The collaboration, revealed on May 6, will bring exclusive ALTS by Adidas content to the gaming platform, enhancing its digital identity and gameplay features.

XOCIETY, which combines role-playing elements with action-packed gameplay, will integrate Adidas’s ALTS NFT collection into its ecosystem. ALTS, launched in March 2023, features 20,066 unique digital avatars, and this partnership is set to provide players with new in-game items tied to these exclusive avatars. Adidas, which has previously teamed up with companies like STEPN, is further extending its presence in the Web3 space with this new venture.

Although specific details about how the collaboration will unfold remain undisclosed, XOCIETY hinted that its revolutionary XCS system would play a significant role in the integration. Both XOCIETY and Adidas share a focus on digital identity and creativity, particularly in the realms of on-chain gaming and immersive, playable worlds.

Sui, the layer 1 blockchain powering XOCIETY, celebrated the partnership as a “statement” about the future of Web3 gaming. In a post on social media, Sui emphasized that Web3 gaming is no longer on the horizon—it is already here, and it’s built on culture, identity, and on-chain permanence.

XOCIETY leverages Sui’s NFT technology to give players true ownership of their avatars and in-game items, which can be transferred and used across the game. This move aligns with the growing excitement around Web3 gaming, where digital assets are fully integrated into the gameplay experience.

The Sui blockchain, which has experienced significant growth over the past year, continues to drive innovation in both gaming and decentralized finance. With its integrations into platforms like Babylon Labs and Lombard Protocol, Sui is positioning itself as a key player in the Web3 space, bringing features like Bitcoin support to its ecosystem. This partnership with Adidas further highlights the expanding possibilities for digital ownership and the intersection of gaming, culture, and blockchain technology.