Metaplanet launches a Bitcoin reward program for shareholders, expanding its Bitcoin holdings and promoting cryptocurrency adoption - IcoHolder.

In an effort to boost shareholder value and promote Bitcoin adoption, Japanese investment firm Metaplanet unveiled a new reward program this Tuesday. The initiative, developed in partnership with SBI VC Trade, a subsidiary of SBI Holdings, will offer Bitcoin rewards through a lottery system.

Shareholder Incentives and Bitcoin Prize Pool

The program will reward Metaplanet shareholders who own at least 100 shares as of December 31. A total prize pool of 30 million yen (roughly $199,500) in Bitcoin will be distributed to 2,350 lucky shareholders. The rewards will vary in size, based on the lottery system.

In addition to rewarding current shareholders, Metaplanet has extended the opportunity to new investors. Those who open accounts with SBI VC Trade between November 18 and March 31, 2025, will be eligible to participate by registering on the dedicated website.

Strategic Partnerships and Bitcoin Adoption

Metaplanet’s CEO, Simon Gerovich, highlighted that the reward program is a part of the company’s ongoing effort to integrate cryptocurrency into traditional investment strategies. Gerovich emphasized the importance of leveraging partnerships to enhance shareholder value while supporting Bitcoin’s adoption across the investment community.

Growing Bitcoin Holdings

Metaplanet’s move to reward shareholders with Bitcoin comes at a time when the firm is expanding its cryptocurrency portfolio. In late October, the company disclosed its acquisition of an additional 156.78 Bitcoin, bringing its total holdings to 1,018.17 BTC. This significant addition positioned Metaplanet as Asia’s second-largest corporate Bitcoin holder and the 19th largest globally, according to BitcoinTreasuries.

Treasury Management and Stock Performance

Metaplanet’s aggressive Bitcoin strategy is further supported by its efforts to raise capital. The company recently announced plans to secure $62 million by issuing stock acquisition rights (SARs) to EVO Fund, based in the Cayman Islands. This funding will bolster the firm’s treasury management initiatives, which include ongoing Bitcoin purchases.

Additionally, Metaplanet has issued 1.75 billion yen in bonds to fund these acquisitions. These bonds offer a 0.36% annual interest rate and are set to mature in November 2025.

Following the announcement of the shareholder reward program, Metaplanet’s stock surged by 1.17%, with shares reaching 2,337 yen.

Conclusion

Metaplanet’s shareholder reward program represents a strategic effort to integrate Bitcoin into its broader investment strategy while rewarding investors for their commitment. With increasing Bitcoin holdings and a growing presence in the cryptocurrency space, Metaplanet continues to solidify its position as a major player in the digital asset market.