In a significant move towards mainstream cryptocurrency adoption, Awepay.io, a pioneering digital payments technology provider in South East Asia, has become the latest enterprise member of Bitfinex Pay. The collaboration, formalized on April 8th, 2024, marks a pivotal moment in accelerating the acceptance of cryptocurrencies as a form of payment for both online and physical merchants.

Known for its early pioneership in financial technologies, Awepay.io brings a wealth of experience and expertise to the table. The partnership aims to leverage Bitfinex Pay's emergent payment gateway, which enables users to pay for goods and services using a variety of cryptocurrencies, including Bitcoin, Lightning, Ethereum, and Tether stablecoins.

"Inclusivity is key to progress," remarked K.C. Seow, CEO of Awepay.io. "Through the early days of fintech, Awepay.io has worked tirelessly to develop payment solutions that empower the unbanked and underbanked across the globe. This collaboration comes at a strategic time, with cryptocurrency acceptance becoming more mainstream. Hence, the market is ready to embrace cryptocurrencies."

As part of the agreement, Awepay.io will play a crucial role in onboarding merchants to accept cryptocurrency payments. This involves integrating the Bitfinex Pay API into e-commerce checkout methods and Point Of Sale (POS) systems used by physical retail merchants. However, Seow acknowledges the challenge of educating both merchants and customers about cryptocurrency payments.

"This is a welcome challenge," Seow explained. "At this time, the majority of merchants still need extensive education, training, and support to fully reap the benefits of this new payment method. Our first goal is to provide efficient education and support to all stakeholders."

In addition to facilitating merchant onboarding, Awepay.io will utilize its software capabilities to gather invaluable feedback from merchants and users. This feedback will be instrumental in helping Bitfinex Pay improve its crypto payment system, features, and user experience.

Merchants interested in accepting cryptocurrency payments for their businesses can visit Awepay.io's website for more information.

About Awepay.io: Awepay.io is more than just a payment gateway solution; it is a partner in the journey towards excellence. With years of expertise in the payment processing industry, Awepay.io is supported by an extensive international network, strong business acumen, innovative spirit, and industry foresight. Collaborating with Awepay.io means gaining a partner dedicated to success and growth