Recent years have brought many new digital advertising formats to the market. New display formats, new social formats, new video formats, and even emerging formats like virtual reality are growing in the market. With the huge growth in digital advertising spending, there has also been a growth in inaccuracies and fraud. In the way that blockchain solved the
double spending problem for digital currency, blockchain can solve the ad fraud and inaccuracy problem for digital ads. The digital advertising market continues to add billions of dollars every year. Digital advertising is susceptible to fraud, uncertainty, and inaccuracies. A study by WPP's GroupM says ad fraud could cost businesses $16.4 billion in 2017. The $16.4
billion represents 20% of the total market, a very significant number. It is very important to advertisers to find a solution to the growing ad fraud problem. It has been stated by many in the industry that they are seeking a solution. (Chart data by eMarketer)
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