The MAD Network is a toolkit of decentralized applications aimed at facilitating peer-to-peer exchange of ad campaigns, ad inventory and data via a distributed network of exchanges, servers and data management platforms. The MAD Network will be comprised of multiple blockchain layers including a payment rail and a proof-of-real-work blockchain.
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Decentralized - Decentralized miners ensure that advertisements are constantly being served.
Transparency - The MAD Network is open and accessible by all parties.
Disintermediation - Network participants can transact without the need for a middleman.
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