The Leadchain Foundation is launching the Kind Ads Protocol, a decentralized protocol on the Ethereum blockchain that improves how publishers and advertisers engage online (the “Kind Ads Protocol”).
A core component of the Kind Ads Protocol is a blockchain-based scoring system (the “Kind Ads Score”) that ranks publishers and domain names based on how much they are trusted by their users.
Advertisers can use this trusted domain score to identify and advertise on the highest quality publishers in their niche.
The Kind Ads Protocol enables publishers to market directly to their audience in a less intrusive fashion - using more natural communication channels like e-mail, push notifications and chat - eliminating the need for annoying and intrusive display ads.
Additionally, applications built on top of the Kind Ads Protocol can provide users with a global opt-out list and enable users to be compensated if they do choose to receive marketing messages.
Perhaps most importantly, the Kind Ads Protocol, together with its applications (together, the “Kind Ads Ecosystem”), facilitates this functionality without the 30%+ fees charged by most advertising middlemen.
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