iVeryOne

With the market value above $500 billion①, Facebook is the world’s top five technology company in capitalization. But all that wealth belongs to the shareholders but not much benefits the ordinary users.

Connected through “following” each other, the 20 billion② registered users have already formed a globalized social network. When user viewing the latest updates of their friends, reading subscribed posts, 36 billion-worth③ advertisements appears onto their private screens, again, with no benefit shared with users.


All contents will be shared through the Facebook page of authors to accumulating followers. So massive contents regards to literature, music, films and games have been vastly incubated and spread within Facebook, while Facebook has just liquidated all contents with no repayments to the original providers.

“Forwarding and sharing" activities of users are the spread channels can filter quality contents out of the massive info to make it exploitable for even more people. But still like those content providers, the value of sharing and forwarding behavior yet doesn’t reflected.

If we see Facebook as an economy in which all users are injecting values to it, for free, and left all benefits to solely shareholders of Facebook.