Sam AL Masri

Hayssam El Masri is the Senior Executive Officier (SEO) Of Ento Capital Managment an Investment Banking Services regulated by the Dubai Financial Services Authority DFSA based on Dubai International Financial Centre (DIFC). During his role as President of Sharjah Waterfront City Mr. El Masri has relaunch the project at City Scape 2015 with a new structure and development component, under his leadership, Sharjah Oasis kickoff the infrastructure progress towards its vision of its operations with total value of AED 18 billion. During his 20 year career path, Mr. El Masri has established himself as a well-respected and resourceful businessman, a highly successful investor and strategic financial advisor for mega real estate projects. He has created and re-structured numerous financial companies across the region, as well as successfully completed a number of acquisitions with total value of over $3 billion. Before his current role, Mr. Hayssam was the Advisor to the Board of Directors and one of the key members of the Steering Committee of The Investor for Securities Co. (INVESCO); an Investment Banking firm based in Riyadh, Saudi Arabia. Under his helm, INVESCO had successfully launched various mutual funds including real estate, equity & Murabaha funds with combined asset under management of more than $4.6 billion. He had also worked with Computer Associates Middle East which is one of the largest software providers in the world with approximately total revenue of $4.2 billion. During the tenure, he enhanced his skills in the IT business. He joined as a principal and later progressed to Channel Director and then Chief Operation Officer following his superior performance and demonstrated ability to quickly learn and master complex concepts.