Hermione Way

An entrepreneurially minded marketer with 10 + years​ experience in the technology industry. I love getting people to talk about products (PR), getting people excited about products (marketing) and getting people to buy things (sales). Growth hacker who manifests strong campaigns from idea to execution producing results that have reached over 100 million people. I have a proven ability to set up acquisition funnels via different online channels creating huge impact on a shoestring budget. My most recent venture Vibease achieved $1.5million in sales, selling solely digitally, which was due to my ability to come up with creative and authentic marketing campaigns reaching communities on various social channels. I use a combination of authentic, persuasive and clever social media tactics to close sales. Fearless leader who can talk to anyone, pitch an idea in front of anyone, whose ideas are truly creative and unique. Excellent communicator and know what drives & motivates people. I love building teams. I have spent the past five years in Silicon valley building world changing products and world class teams. Anyone who knows me will tell you I have a strong work ethic and am not afraid to roll up my sleeves and get my hands dirty. Always work entrepreneurially in my roles, coming up with creative ways to market to new channels and taking calculated risks around PR and marketing campaigns that hit to the core of people's emotions invoking them to make a call to action. Love to learn and am constantly keeping up with the biggest trends in the industry, the latest tools as well as speaking on them at conferences worldwide. SPEAKING A confident public speaker, I host the world's largest technology conference The Next Web in Amsterdam, annually.