Our mission is to redefine how we, as a society, handle advertisements in our cities. Who should provide the infrastructure? Who should be advertising? As of now, the market for Digital Out of Home Advertising is slow-moving, centralized, inflexible and inaccessible for small businesses. Our objective is to establish an easy to use standard that empowers a small beauty salon to advertise only at barber shops and drugstores in its area, only when the sun is shining.
We have set ourselves the task to improve the status quo and democratize the advertising industry. Generating passive income and running custom Ad-campaigns becomes a breeze. With the easy to use HYGH platform. By reducing the time needed to publish an advertisement from months to seconds, HYGH is going to open a new global market for dynamic real-time advertising.
Our goal of democratising the advertising industry is something that we really mean. For us, democratisation is about making participation in the HYGH ecosystem both accessible and beneficial for absolutely everyone. For this reason, we took the decision to reward token holders with a quarterly payout of 9% of the revenue that is generated through the HYGH platform after taxes.
HYGH will revolutionise the digital out of home advertising category by creating true engagement between brands and consumers. Advertisers will be able to engage using the full transformative potential of digitisation and mobility, while consumers will be able to communicate their desires and grow their own personal brands utilising the very same ubiquitous channels. HYGH will act as a catalyst for the democratisation of the advertising industry, which is estimated to have a value in excess of $600bn in 2022. While disruptive and innovative, HYGH’s operating model ensures market traction by distributing market-leading percentages of advertising spend to inventory holders. The application of its technical framework alleviates market challenges faced by existing stakeholders in the advertising value chain, in addition to growing revenue and profit potential for all by increasing the number of display units.
Attention. There is a risk that unverified members are not actually members of the team
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