Mar 15, 2018
HotNow platform provides merchants in SE Asia with costeffective, high-efficacy marketing tools, while encouraging merchants to transfer some of that value surplus to consumers of their goods an d services. Given the impact of blockchain and surrounding technologies, the inevitable evolution of HotNow is an expansion of its current real-time marketing app and platform into a token economy. Its unique location-based services (LBS) already generate profits and increase market exposure for partner merchants, and deliver value and great content to its users. The platform will become a network that ut lizes strict open source protocols, smart contracts, and (rapidly growi g ) developments in distributed l dger and other decentralized (permissioned) data structure solutions. As part of this next-step evolution of its proven business model, HotNow will transform into a gamified ecosystem based on a utilitarian access token (ERC-20 standard, symbol: HTKN) and micro-transactions. The HotNow token economy will reward its participants with HTKN for every economic activity they perform (every action made by buyers and sellers that keeps the HotNow ecosystem growing). HotNow utilizes unique methods in the creation of its ecosystem with an emphasis on mechanics found in “freemium” video games and other game mechanics that increase shop conversion rates and enhance consumer engagement. Other innovations include individually-tailored loyalty programs for cash-base d businesses and tools that enable merchants to create organizations and solve coordination problems such as creating shared loyalty programs and aggregating purchasing power. In addition, deep analysis of the spending history data of consumers can create “credit profiles” for individuals without financi l history to enable these consumers to access micro-loans.
A gamified token economy built upon democratizing token that reinvents digital marketing to optimize the value of money for consumers while increasing revenue for businesses.
For consumers, HoToKeN (HTKN) will be an access-granting token to the best deals and promotions a business can offer. For businesses, it will be a means to explore the true price elasticity of their demand function. When the value of HTKN stabilizes, in the eyes of both the businesses and consumers, HTKN will be the dominant currency for all transactions in the network.
HotNow will use distributed ledger and blockchain technologies based on the StellarProtocol to create a platform that allows merchants to aggregate purchasing power andto negotiate better pricing from the currently inefficient supply chain in SE Asia. HotNowplans to work with the government to enable more efficient direct import and customsclearance of aggregated orders, thereby offering the government a blockchain custodysolution. These are just some examples of how the ecosystem and the permissioneddistributed ledger solution suggested will solve acute real-life synchronization andefficiency problems.
Attention. There is a risk that unverified members are not actually members of the team
$17 003 300
$95 097 800
$221 017 226
This offer is based on information provided solely by the offeror and other publicly available information. The token sale or exchange event is entirely unrelated to ICOholder and ICOholder has no involvement in it (including any technical support or promotion). Token sales listed from persons that ICOholder has no relationship with are shown only to help customers keep track of the activity taking place within the overall token sector. This information is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice or carry out your own due diligence before taking, or refraining from, any action on the basis of the content on our site. Any terms and conditions entered into by contributors in respect of the acquisition of Tokens are between them and the issuer of the Token and ICOholder is not the seller of such Tokens. ICOholder has no legal responsibility for any representations made by third parties in respect of any Token sale and any claim for breach of contract must also be made directly against the Token issuing entity listed herein.
If you have any concerns about the nature, propriety or legality of this token sale or the persons involved in it please contact [email protected] with detailed information about your concerns.