Asia Innovations Group (“AIG”) is a leading mobile entertainment company in Asia. It has demonstrated that virtual gifting system is a highly efective monetization method for content creators on its fagship live video platform, Uplive. Virtual gifts on Uplive not only drive signifcant revenue for global content creators, but also enhance interactions and relationships between creators and their fans. Since its launch in June 2016, the Uplive community has rapidly expanded to 20 million global users, and the platform will generate more than USD $100 million in revenue for 2017. In September alone, over 25 million virtual gifts were purchased and sent on Uplive.
The Universal Gifting Protocol draws from the positive Uplive experience, and seeks to enable content producers across any content platform to receive gifts from their fans. These virtual gifts will exist independently from any platform and retain their properties without any centralized controlling mechanism.
Each virtual gift will be implemented as a smart contract on Ethereum blockchain, enabling the virtual gifts to exist, be owned, and be transacted independently from any particular content platform or system. This will serve to reduce the dependency of content producers on their publishing platforms to secure revenue for their work, and, by extension, reliance on advertisers. The proposed currency for transacting in the virtual gifts is Gifto Tokens, which will be deployed as an ERC20-standard token on the Ethereum blockchain. Gifto Tokens will also be used to incentivize and motivate an ecosystem of participants to help create, curate, and redeem virtual gifts.
The Alpha version of Gifto Protocol will be tested by end of 2017, and the Beta version is targeted for testing in Q1 2018, with full commercial launch in Q2 2018. Gifto Protocol will leverage on Uplive’s existing 20 mln user base and 60,000 content creators test, iterate, and jump-start mass adoption, towards the vision of empowering millions of content creators worldwide.
End of 2017
Quarter 1, 2018
Quarter 3, 2018
Attention. There is a risk that unverified members are not actually members of the team
$26 519 560
$22 500 000
$10 890 235
$40 000 000
$32 693 140
$39 390 235
$40 470 000
Opportunities:GIFTO is the first Binance Launchpad project whereby Binance provides crowdsale services that ensures safety, fairness, and transparency. GTO tokens will have adoption quickly by leveraging the Uplive platform.The project has a strong team with proven track record in relevant industry.Virtual gifts can be integrated with apps outside of Uplive, such as Facebook, YouTube, and Instagram. This can dramatically expand the usage of GTO tokens. The white paper is detailed and explains clearly the GIFTO protocol and Uplive. This shows the thoughts that the team has put into the GIFTO protocol and that the token model makes sense.
Concerns:Other giant tech companies such as YouTube also allow viewers to pay content creators during live stream, so GIFTO will in a way compete with those companies.Only 30% of the tokens are being sold to ICO participants, with another 30% of the tokens being used to power the GIFTO ecosystem. Therefore, the project will have moderate inflation in the years going forward.
Conclusion:Overall, we are positive about the short- and long-term potential of this ICO. Our thoughts of the tokens for short term and long term are as follows:For short-term holdingGood. With only $10 million remaining for the ICO and the high market awareness, the project should be able to sell out with unmet demand. Presale investors received up to 10% bonus which is reasonable.For long-term holdingGood. Uplive has proved that there is a large demand in multiple countries for its virtual gifts. The transition to GTO tokens makes sense and would improve the business model. We believe the project has a high chance of success with large potential.
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