GATCOIN

GATCOIN is a marketing innovation platform that transforms traditional discounts, coupons, loyalty points and shopping vouchers into liquid and tradable digital tokens.

PROS:

1. Secured merchant token exchange
2. Low cost payments and micro transactions
3. Users friendly as the users are able to exchange the GAT token with real cash worldwide
4. Legal security. The GAT token is issued on a closed system reducing associated risk by launching it on a public platform
5. Allows users to choose their best brands and categories in order to get relevant token discounts

CONS:

1. Lack of an outline on how to attain  the project  token
2. Complexity of the whitepaper
3. The token sale is not well elaborated

SUGGESTIONS:

1. Simplify the project white paper in order to fit all the individual irrespective of their capabilities
2. Give a clear trace of the project token acquisition

Opportunities:
The idea of the monetizing reward points is interesting and there shouldn’t be much competition to the project, at least in the beginning.
The project provides a way for consumers to access their reward points in one single place instead of having a different app for each merchant, saving a lot of hassle for consumers.
It is essential for GATCOIN to partner with a large number of merchants to create the network effect so that consumers have incentive to use the platform. The partnership with SK Planet Japan is huge and provides a large number of merchants to GATCOIN right off the bat.

Concerns:
No working product has been released, so this project is essentially a white paper ICO.
It looks like Gatcoin is more targeted to avid shoppers who we believe aren’t really cryptocurrency users. It may be difficult for such audience to use cryptocurrency before it gets mainstream. Hence there may be issues with consumer adoption.
GATCOIN needs to negotiate with each retailer one by one to add their reward program on the platform. This is another area that can slow down adoption of the platform.

Conclusion:
Overall, we are neutral about the short-term potential and like the long-term potential for this ICO. Our thoughts of the tokens for short term and long term are as follows:
For ​short-term holding
Neutral. The hard cap is reasonable but because this project is at white paper stage, some investors shy away from projects at such an early stage. The market awareness is average as we believe this project is overshadowed by some other popular projects with a similar timeline.
For long-term holding
Good. The idea is interesting and could disrupt the rewards point program space. We believe not many companies has tried something similar before. Therefore, if this project takes off, the potential can be substantial.

Gatcoin aims to change the way retailers use loyalty points and programs. The company is introducing a blockchain-based ecosystem that allows retailers to target consumers with “A-Drops”. Retailers send a push notification to the user’s smartphone alerting them that they received digital currency for that particular retailer.

Meanwhile, consumers can use the Gatcoin app to manage loyalty points and programs across multiple retailers. They can spend points from the app, or add existing loyalty points in exchange for Gatcoin tokens.