- Lug-n-play Any retailer can join our global distributed shopping platform, upload products, and issue their own branded digital tokens to a mass consumer audience within minutes - Targeted airdrops A-DropTM technology launches digital tokens to target audiences by demographic, shopping interests, and geo-location anywhere in the world - Tradable Retail tokens can be used to buy products, get discounts or claim rewards from merchants. Tokens can also be freely traded on our crypto-currency exchange making them highly liquid and intrinsically valuable to the consumer
Dec 2017 - Jan 2018
Sep 2017 – Jan 2018
Jan 2018 - Aug 2018
Aug 2018 - Nov 2018
Dec 2017 – Jun 2018
July 2018 – Sep 2018
Attention. There is a risk that unverified members are not actually members of the team
$14 500 000
$26 500 000
GATCOIN is a marketing innovation platform that transforms traditional discounts, coupons, loyalty points and shopping vouchers into liquid and tradable digital tokens.
Opportunities:The idea of the monetizing reward points is interesting and there shouldn’t be much competition to the project, at least in the beginning.The project provides a way for consumers to access their reward points in one single place instead of having a different app for each merchant, saving a lot of hassle for consumers.It is essential for GATCOIN to partner with a large number of merchants to create the network effect so that consumers have incentive to use the platform. The partnership with SK Planet Japan is huge and provides a large number of merchants to GATCOIN right off the bat.
Concerns:No working product has been released, so this project is essentially a white paper ICO.It looks like Gatcoin is more targeted to avid shoppers who we believe aren’t really cryptocurrency users. It may be difficult for such audience to use cryptocurrency before it gets mainstream. Hence there may be issues with consumer adoption.GATCOIN needs to negotiate with each retailer one by one to add their reward program on the platform. This is another area that can slow down adoption of the platform.
Conclusion:Overall, we are neutral about the short-term potential and like the long-term potential for this ICO. Our thoughts of the tokens for short term and long term are as follows:For short-term holdingNeutral. The hard cap is reasonable but because this project is at white paper stage, some investors shy away from projects at such an early stage. The market awareness is average as we believe this project is overshadowed by some other popular projects with a similar timeline.For long-term holdingGood. The idea is interesting and could disrupt the rewards point program space. We believe not many companies has tried something similar before. Therefore, if this project takes off, the potential can be substantial.
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