Data-Owners
Individuals need transparency into their customer record in a simple-to-use interface that’s mobile-first and browser accessible. You, as an end consumer know if you’re in-market for a car, house, shoes, etc. Why should companies have to guess what you’re interested in when you can just tell them? With DAX, Data-Owners will receive a fair share of the monetary benefit when a Data-User purchases access to their customer record.
Data-Users
The users of audience network data will include a broad range of enterprises, non-profits, and research companies that get direct value from more accurate data, better targeting, and additional network insights between audience cohorts.
The facilitation of audience data aggregation, organization, and
accessibility is owned by a handful of centralized organizations
that provide little transparency to end consumers and advertisers.
This black box approach has lead to massive silos of data that must
be fixed at all sides of the marketplace: Data-Owners,
Data-Exchanges, and Data-Users.
Q2 ‘18
Q2 ‘18
Q3 ‘18
Q3 ‘18
Q3 ‘18
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Q4 ‘18
Q1 ‘19
Q1 ‘19
Q2 ‘19
Q2 ‘19
Verified 0%
Attention. There is a risk that unverified members are not actually members of the team
Verified 0%
Attention. There is a risk that unverified members are not actually members of the team
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