Data Choice

Data Choice

Created using Figma
Created using Figma

Last Update

Jul 31, 2018

Data choice ICO has reorganized the $ 65 billion program advertising market and is developing two new technologies: demand side platform for agencies and advertisers and data audience platform for data management.
Crowdsale
Nov 1, 2018
Dec 10, 2018
0% completed
Raised funds - no Data
Goal 32 500 000 USD
Cap 7 500 000 USD
Hard cap 65 000 000 USD
upcoming
  • 1 DCT
    =
    0.1 USD
Private Pre-TGE
Jul 1, 2018
Oct 31, 2018
70% completed
$500 000
hard cap
goal
cap
6% cap completed
Goal 32 500 000 USD
Cap 7 500 000 USD
Hard cap 65 000 000 USD
ongoing
  • 1 DTC
    =
    0.1 USD
Company Details
Registered Country
United Kingdom
Additional Details
Platform
Ethereum

About Data Choice

Data Choice are reshaping the $65 billion dollar programmatic advertising market, developing two new technologies a Demand Side Platform for agencies & advertisers & our Data Audience Platform that puts you back in control of your data.

Users earn DCT tokens for sharing their data, adding to it & for taking part in our weekly ad surveys. When a user submits their data it is hashed and sent to the blockchain where it makes segmented data sets, using our pixel identifier. This means that your data is fully secure and the breaches we have seen this year cannot happen with Data Choice.

Our DCT ERC20 Token is the only way advertisers and agencies can get access to your data, and we will further incentivise them to use our token for their advertising spend by offering lower technology fees. Our users have choice in how they use their DCT’s, they can hold them, sell them or eventually swap them for other goods and services like netflix membership. 

Technical Info

Architecture  

1.Terminology

Data Management Platform (DMP) – is a system used by digital advertising buyers and publishers to store and manage audience data.

Demand-Side Platform (DSP) – is a system that allows buyers of digital advertising inventory to manage multiple ad exchanges and data exchange accounts through one interface.

Data Audience Platform (DAP) – is a DMP that collects segmented audience profile data in the Blockchain and identifies segments for the DSP.

AD Exchange (EX) – is a sales channel between DSP’s and SSP’s. This is a technology platform that facilitates automated auction-based pricing and buying in real-time.

EX-Pixel – is a tracking pixel that is loaded when a user visits a website and is used by AD Exchange to identify visitor ad place on web page.

EX-User-ID – is a unique parameter that is generated by the AD Exchange for each visitor.

EX-Name – is a unique parameter that identify AD Exchange.

Pixel-ID – is a unique user identification hash that is generated by DAP for each user.

Cookie-Syncing – is a process that do mapping user cookies from AD Exchange to DAP.

2.Data Audience Platform (DAP) Structure

DAP contains main structural modules:

  • Data Management Platform (DMP)
  • Blockchain (Hyperledger)
  • Data Choice Token – DCT (Ethereum ERC20)
  • Cookie-Syncing (Mapping cookies)
 

2.1. Data Management Platform (DMP)

DMP provides a web interface for users and API communication channels for the Demand- Side Platforms and Cookie Syncing. DMP works with anonymized user data that is stored in the blockchain network.

DMP communicates with:
  • Users: DMP provides a Web Application where the users can register and enter their profile data. DMP generates a main unique identifier for each user: Pixel-ID.

DMP stores Pixel-ID in user browser cookies

   
  • KYC provider: DMP sends requests to the KYC provider for user data verification
  • Blockchain: DMP stores anonymized user data into Blockchain for each Pixel-ID. DMP can get segments for the Pixel-ID’s from blockchain. Please see segmentation process description below in the section “Blockchain”.
  • Cookie-Syncing: DMP gets requests from Cookie-Syncing. Cookie-Syncing does mapping user cookies and sends Pixel-ID, EX-User-ID, EX-Name to the DMP. Please see more details below in section “Cookie Syncing”.
  • DSP’s: DMP provides segment collections to the DSP’s. DMP gets requests from DSP’s about segment relations for user (EX-User-ID / EX-Name). DMP gets the request data (EX-User-ID, EX-Name, Segment) from DSP. DMP analyses and compares DSP request with the stored Pixel-ID data. DMP returns YES if the user relates to a Segment. DMP returns NO if user doesn’t relate to a Segment. Please see more details below in section “Description DAP process”
 

Data Choice Roadmap

  • Data Audience Platform Prototype

  • The prototype for our Data Audience Platform is under development, this should take roughly 6/7 weeks from now. This is to test the signalling from the pixels to ad networks and back to a basic version of the platform. This allows us to make adjustments and then scale to the full MVP and then to the final working model.

Activity

Status:
Newbie
VERY LOW
Activity:
5
VERY LOW
Merit:
0
VERY LOW
Posts:
5
VERY LOW
Views:
96
VERY LOW
Posts:
28
VERY LOW
Followers:
36 331
VERY HIGH
Likes:
36 329
VERY HIGH
Rating:
5
VERY HIGH
Reviews:
1
VERY LOW
Followers:
3 210
MEDIUM
Tweets:
93
LOW
Alexa
Rank:
6 878 067
VERY LOW
Delta:
0
Year commits:
1
Watchers:
1
Stars:
1
Forks:
0
Open issues:
0

Team

Verified 56%

Attention. There is a risk that unverified members are not actually members of the team

Founder & Managing Director
verified
Founder & Director
verified
Account Strategist
verified
Business Development
unverified
Head of Digital
verified
PR, Design & Technical Account Manager
verified
Executive VP - Sphere
unverified
Sphere Senior Developer
unverified

Advisors

Verified 0%

Attention. There is a risk that unverified members are not actually members of the team

5 ICOs

$500 000

Blockchain & Investments Advisor
unverified
Blockchain & Security Advisor
unverified
Technical & AI Advisor
unverified

8 ICOs

$23 979 063

FinTech Advisor
unverified
FinTech & Ad Network Advisor
unverified

Data Choice Interviews

Andrew Bruce
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
As Managing Director and co-founder I get involved across the project helping to drive and steer the project to its conclusion. Sean my co-founder and I have a great amount of faith in our team having worked with them previously running several markets fro Google.
The whole team is excited to launch our project and start to reshape the digital marketing landscape.
Sean Worrell
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Director
Graza Garlewicz
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
It's great that we are working on changing the way data is handled. Very happy to be a part of this project.
Will Levitt
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Excited to be part of an experienced team in changing the way data is used for advertising.
Gemma Piedrafita Parra
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Technical Account Manager - Recently joined the Team and will be supporting the team stear the direction of our advertising correctly and support with any technical queries.

Last News

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