Jun 21, 2018
DAN - decentralised advertising network, a platform based in Etherium blockchain and smart contracts technologies. Main objective is to provide simple, transparent and easy way to deliver the advertising content to the end user, and to increase advertising cashback and feedback. The new platform provides both online presentation (websites, forums all the available network spaces) and offline placement of the advertisement content (moving message display signs, electronic banners etc.), as well as in VR networks. DAN Cash back is another option available for the end-users, that also helps to increase conversion. DAN platform uses blockchain technology and Smart contract. The network is decentralised and managed by the users.
Our goal is to create a decentralized platform for exchanging advertising. The main differences from existing projects, there are unique channels and methods of placement.
We see that the usual offline advertising and banner advertising on sites and contextual advertising goes to the background.
While advertising in social networks as well as activity in them is becoming more effective. But we do not agree that all the profits should be received by mega-holdings, such as Facebook, Google, Amazon, etc., it's at least dishonest. That's why we want to reward those who make the content.
In this way we make the basic rates for such promotion channels:
1. Chat bot for FB Messanger / Whatsapp / WeChat / Viber / Telegram.
The owner of the community can add a chat-bot to them, which will automatically place ads on the platform.
2. The owner of the video channel on such resources as Youtube, etc. will be able to download a video clip to our platform, and it will automatically insert advertising content through an easy video editing, according to the specified parameters (count, gap, tags, cost from and to, etc.).
3. Hidden branding.
The publisher can take tasks from our platform to advertise their brand, and he himself can not post advertising content himself. In this case, the advertiser will need to.
4. Advertising in VR.
The developer of VR applications puts hot-points, in which the advertising content from our platform will be automatically placed.
5. As additional channels of advertising, we consider various applications - headings, catalogs, reference books. For example, a guide to the city. Which, in addition to displaying the results for the given parameters, will output additional advertising content, by type as contextual advertising in search engines.
The whole system will work on our DANS token, which erases the boundaries in international mutual settlements. Chat bots will use AI, which will greatly improve the communication of requests.
More details can be found on these resources:
https://dan-service.com/ - the site of our project
https://dan-service.com/whitepaper.pdf?pdf=whitepaper-en - This is our whitepaper
June 2017 — July 2018
July 2018 — August 2018
August 2018 — February 2019
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Starting February 2020
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