Sony

Sony has always been at the forefront of design and became one of the first companies to create an in-house creative studio. Since its inception in 1961, Sony has forged its reputation for having a leading and award-winning global design team. Today the team’s contribution has expanded beyond purely product design to a wide range of design activities, including user experience, communication, entertainment and more. We continuously explore the possibilities of design, working with people around the world to realize richer experiences and more comfortable lifestyles – whilst creating ‘new standards’ of value through the fusion of creativity and technology.

The Sony Design Philosophy is to "Create New Standards". Through the power of design, we envision new paradigms, give meaning to ideas, and engage globally — a process that resonates with a diversity of values, bringing new standards into being. Through the power of design, we envision new paradigms, give meaning to ideas, and engage globally — a process that resonates with a diversity of values, bringing new standards into being. As we continue to explore the limitless possibilities of design, we will work to create new value standards with people across the globe.