NonZero

Non-Zero is a true revolution in the way retail Forex brokers interact with their clients, because it creates a win-win situation where previously it was a zero-sum win-lose. Non-Zero is a loyalty and reward platform designed for retail Brokers in the FX industry. It allows you as a broker to achieve higher trading volumes and gain market share.

This powerful marketing tool uses blockchain technology to give you a competitive advantage over non-adopting brokers who have been using outdated marketing tools over the past decade such as educational webinars, bonuses and higher leverage; and allows you to give traders the best attraction, compensation for losses.

Analyzing and breaking down a broker revenue over a certain period, we find that most of a broker’s revenue comes from spreads and commissions while a smaller percentage of it (20-25%) comes from the PL of unhedged positions. Brokers carry such trades on their balance sheets to guarantee best and fastest execution of client orders.

This portion of a broker’s revenue is inconsistent and unpredictable. Whenever it is positive, the broker can use it to purchase the Non-Zero NZO token, reward clients who have had trading losses and contributed to that portion of the revenue. A trader who made losses and was rewarded loyalty tokens has a high probability of re-depositing these tokens or of using them as collateral in trading to continue the relationship with the broker. This will result in higher spreads and commissions for brokers while reducing downside risk for traders.