MAD Network

MAD Network is a new protocol for digital advertising built with privacy by design.

The current programmatic marketplace is broken. It’s rampant with fraud, unnecessary costs and a lack of transparency. MAD is the foundation for a new digital advertising ecosystem. It removes unnecessary middlemen, and delivers value back to key stakeholders in the value chain. Advertisers get more media for every ad dollar, with better targeting based entirely on real first party data. Better performance delivers higher revenue for publishers, and consumers never have to share any data — ever. MAD creates a new paradigm where privacy and profitability coexist and thrive, bringing today’s consumers, advertisers, and publishers closer together.

MAD creates a new paradigm where privacy and profitability coexist and thrive, bringing today’s consumers, advertisers, and publishers closer together.