Finative

True native advertising  - the focus of finative's business activities - represents a form of paid digital advertising as a measure of content marketing. The created content that is useful for the reader ( branded content ) is individually adapted to the selected advertising medium in terms of appearance and function and distributed harmoniously and without interruption in this way with the best possible user experience . This content is automatically delivered with the help of a special NativeAdServer with ad identification in the form of responsive teasers and optional advertorials with texts, images and, if necessary, videos. This means that True Native Advertising is efficiently scalable.   

Content marketing is an ideal strategy for achieving the basic functions and goals of advertising - publicity, information, image building and action triggering . It addresses the target group with informative, advisory and entertaining content in order to convince them of the advertising company, its range of services or to convince the brand. Customer acquisition and retention is also intensified by the fact that the advertiser demonstrates expertise and know-how in his or her specialist area through the measures.  

The four stages of content marketing

finative supports advertisers in all four stages of content marketing

1.

strategy

Coordination of the central communication goals and messages as well as identification of the relevant target group based on this

2.

production

Creation of the target group-relevant content on the topic at hand or alternatively preparation of any existing content from the advertiser

3.

distribution

Determination of the distribution strategy and determination of the distribution channels through which the advertiser's content is distributed to the target group in a structured manner

4.

monitoring

Permanent performance measurement, special evaluations such as heatmap or visibility, social and device tracking as well as optimizations after automated A / B testing