Advertising in the third millennium took a turn from the strict advertising ethics of the 50s and the 60s, focused on social revindication of conventional, centralized economic structures, to technologically revolutionary campaigns, specially set on the internet and able to surpass any monopoly. Companies like Google & Facebook rule the current online advertising business, creating billions of dollars through arbitrary standards that fuzzily limit the possibilities of certain content to be published. Contrary to this, our project was designed with the idea of presenting a profitable and powerful alternative to invasive advertising by letting users and webmasters work together for a better internet.
IMP is short for “Impression”, a marketing term that indicates the number of times a particular piece of content is displayed without having the user perform any additional action.
IMP is a utility token that focuses on the functionality of today's advertising. We're not only changing the rules of the CPM game, but paving the way for the future of web advertising; IMP tokens guarantee the possibility to maintain a website, from revenue to hosting, and create an economic environment based on impressions generated through websites without having to exchange to other currencies.
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