BitClave envisions a world where smart contracts replace the
need for middlemen, changing the way communities use the Internet.
Our main goal is to build a new standard for relationships between
businesses and customers based on smart contracts.
The existing marketing ecosystem is largely controlled by only a
few big players.
When it comes to online advertising, businesses are forced to
pay exorbitant amounts of money to “middlemen” in order to reach a
captive audience for their promotions. The promotions, however,
often get placed among many other ads clogging up the space on
crowded banners, or simply end up in someone’s spam box. Businesses
also have little to no guarantee that the traffic they generate on
their promotions is genuine. In fact, nearly 50% of all advertising
traffic is generated by bots, essentially defeating the entire
purpose of advertising.
Offline advertising is a similar story. More often than
not, offline advertisers promote content with a “hit or miss” mass
mailer mentality. Hoards of messages are slammed into users' faces
with little or no targeting, resulting in a dubious correlation
between offline ad dollars and return on investment. This, along
with other factors, contributes to extremely low conversion rates.
Promotions are largely delivered to those who simply do not care
for the product or whose attention is likely focused on something
These ineffective measures, both offline and online,
negatively impact the whole service value chain. The more companies
are forced to pay to “middlemen”, such as Google and Facebook, the
more money consumers have to pay for the products. Businesses end
up losing money, and consumers end up paying more for less value,
creating a lose-lose situation.
A decentralized ecosystem directly connecting consumers and
In order to counteract the problems described above, BitClave
proposes a system in which the intermediaries are eliminated.
Instead of paying any “middlemen”, companies automatically make
personalized offers directly to consumers who have opted in for the
service, as illustrated above.
In this ecosystem, consumers have control over their own data
and can opt into advertising and analytics services by retailers
through the use of smart contracts. This not only ensures that
companies are making their offers to an audience that is more
inclined to view and interact with the product, but also allows
consumers to earn money for viewing these promotions.
This system also ensures increased user privacy. ”Free”
services, such as Google and Facebook, often sell user data to
brokers. With the BitClave Ecosystem in place, however, this is no
longer a concern as companies sell their promotions to consumers
During the period November 29, 2017 – December 29, 2017
fundraising campaign will accrue.
The maximum number of tokens implemented in the ecosystem is
2,000,000,000. The software does not permit change to the number of
implemented tokens after the smart contract is deployed on the
Network. The maximum number of CAT Tokens available for purchase
will be 1,000,000,000.
Use of Proceeds
Attention. There is a risk that unverified members are not actually members of the team
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