ARROUND ARROUND

ARROUND

Created using Figma
Created using Figma
ARROUND. Advertising Solution for Augmented Reality Based on Blockchain. ARROUND allows shops to create targeted Augmented Reality advertisements for customers called rounds, which appear in-store near the point of sale. The ads are visible via the ARROUND camera and are personalized for each user. For example, if the advertiser is a pharmacy, a young mother will see an ad for diapers, while a middle-aged man might see vitamins
Sale
May 15, 2018
Jul 15, 2018
64% completed
no data
Cap 5 000 000 USD
ongoing
Pre-sale
Feb 27, 2018
May 1, 2018
100% completed
$228 117
45% goal completed
Goal 500 000 USD
past

About ARROUND

RETAIL SHOP
ARROUND allows you to target ads to system users. For example, if the advertiser places an advertising "round" on the signboard of his shop, when it enters the camera view of an ARROUND, he will see the ad. The advertising message will depend on his social demographic. For example, if the advertiser is a pharmacy, the young mother will see an ad for diapers, while a middle-aged man might see vitamins, for instance.
SHOPPING CENTER
When visiting shopping centers, ARROUND users can see "rounds" with targeted advertising on the signs of shops or advertising venues, as well as navigation, which will be implemented in different ways (e.g. using animated characters). The advantage of this advertising is that the user receives it "in the moment", when he's potentially ready to make a purchase, and you only need to attract his interest.

Features

ARROUND product has following features: 

  • Camera, used for discovering “rounds” — augmented reality objects which have a geo tag or which are tagged to the user’s smartphone. For example, promo campaigns, channels of bloggers, chat rooms, and AR shops for selling real and virtual goods and services. Also, each user can control the visibility of their AR status to other users and can customize their own AR persona. 
  • Newsfeed with news from rounds to which the user has subscribed.
  • Map: navigation with tips where to find new rounds. Each user will also have the option to display their location on the map so that other users can add her to their AR Newsfeed and browse her public rounds.

Roadmap

  • 2016

  • Initial idea to create a communication platform based on augmented reality Presentation of idea and feedback Optimization of the project’s business concept
  • 2016

  • DEVELOPMENTS. The idea of ​​a communication platform based on augmented reality. The idea of ​​a communication platform based on augmented reality. Optimization of the business concept of the project.
  • 2017

  • DEVELOPMENTS. Technical specification of the project. The first major partner is the drugstore chain A.V.E. Investments in the development of MVP.
  • 2018

  • PLANS. Release mobile app on iOS and Android Launch advertising campaigns with new partners, 36.6 and the Atrium shopping center Release of the alpha version, seed the the platform with content and open the doors to targeted users
  • Read More
  • 2018

  • PLANS. Release of mobile app based on iOS and Android. Launch of advertising companies with new partners 36.6 and Atrium shopping center. Release of the alpha version, the launch of filling the platform with content, attracting users.
  • 2019

  • PLANS. Port ARROUND to Augmented Reality Glasses ODG and Microsoft HoloLens Engage advertising agencies on the platform Запуск рекламных компаний с крупными аптечными сетями в Европе Develop self-service module for ad agencies to build their own AR content
  • 2019

  • PLANS. Port Arround to Augmented Reality Glasses ODG and Microsoft HoloLens. Involve advertising agencies on the platform. Launch advertising companies with large pharmacy chains in Europe. Create-your-own-design for interactive advertising in augmented reality.
  • 2020

  • PLANS. The first auction in the secondary market for the sale of advertising space inside the platform Launch of SDK, attracting third-party developers to the platform Launch of a pilot project with a partner in the US Expansion to new markets: China, Japan, Korea, Europe
  • 2020

  • PLANS. The first auction in the secondary market for the sale of advertising space inside the platform. Create-your-own-SDK, attracting third-party developers to the platform. Launch of a pilot project with a partner in the US. Expansion to new markets: China, Japan, Korea, Europe.

Materials

ARROUND

Activity

Posts:
162
MEDIUM
Followers:
1 215
LOW
Likes:
1 189
LOW
Followers:
1 844
LOW
Tweets:
193
MEDIUM
Members:
39
VERY LOW
Alexa
Rank:
2 048 867
VERY LOW
Delta:
-1 889 227

Team

Verified 33%

Attention. There is a risk that unverified members are not actually members of the team

СЕО
verified
СFО
verified
Expert on augmented reality
unverified
CMO
verified
Senior Web Developer
unverified

Advisors

Verified 67%

Attention. There is a risk that unverified members are not actually members of the team

Advisor
verified
Advisor
verified
Neil Bryant
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
We are ARROUND, the augmented reality company. I'm the CEO, responsible for building the project into an international success.
Arkady Yasashny
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
CFO
Dmitry Orekhov
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Expert in Strategic Marketing and Management
Igor Karavaev
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Augmented reality is to change the world again
Temur Shakaia
As a team member, сan you tell us about your role in the ICO project? What do you think about idea?
Strategic Partnerships Advisor

Last News

  • Because there may be time differences in information updates, accurate information about each ICO project should be verified through its official website or other communication channels.
  • This information is not a suggestion or advice on investing in ICO funding. Please thoroughly investigate the relevant information yourself and decide on ICO participation.
  • If you think there are issues or problems to be corrected on this content, or if you would like to submit your own ICO project to be listed, Please email us.
Please read the disclaimer and risk warning. Show disclaimer and risk warning.