Arianee

The Arianee Association operates as a member-run organization, comprising of both brands and partners who also serve as the founders of the Arianee protocol. The absence of shareholders means that a single corporate entity cannot take control of the association. With each member being an industry specialist, whether a brand or partner, all have an equal voice in the design of the standard.

Convinced that tokenization would transform the way brands can address today’s digital marketing loopholes, the founders of the Arianee protocol wanted to create a low layer of technology that would not replicate the downsides of centralized web2 digital marketing.

The founders of Arianee believe that a future where decentralized technology such as Blockchain and a tokenized ecosystem would allow us to offer new services to your brand and your community.

To achieve this ambition, the founders created the Arianee Association in 2017 which owns, develops, promotes, and leads the evolution of the open source co-constructed Arianee protocol. The Arianee mission is to empower brands and their community to give digital life to products or experiences through NFTs.

This blockchain-based protocol allows to issue non-fungible tokens (NFTs) compliant with the Ethereum's ERC-721 standard. They represent a unique, either digital or real-life product with its unique metadata stored as a data imprint on a distributed ledger.

It allows decentralized, independent and secure verification so that all users can trust each other without relying on a single centralizing third party. The blockchain distributed architecture also ensures higher uptime and censorship-resistance.