Algebraix Data

Algebraix Data

Created using Figma
Created using Figma
Algebraix Data will enable individuals to own and monetize their personal data. The company’s secure, permission-based ad network will be enabled by blockchain and the new ALX cryptocurrency.
Risk: High
Sep 1, 2017
May 1, 2018
100% completed
Raised funds - no Data
past
Company Details
Registered Country
United States
Additional Details
Categories
Platform, Entertainment, Communication

About Algebraix Data

Blockchain technology is disrupting the commercial world. One part of that world, the part that Algebraix focuses on, is advertising. To that end, Algebraix is building a permission-based advertising platform which includes a Personal Secure Vault (PSV) as a basic component. The PSV will empower individuals to store, secure, manage and monetize their personal data. Via the platform, advertisers will reward PSV owners for their voluntary attention—for viewing ads and promotions. PSV activity will be supported by a decentralized blockchain that manages all transactions, recording them in a ledger. Using anonymized data, the Algebraix platform will maintain a database that enables advertisers to identify legitimate target groups for their promotions. Targeted individuals will be presented with appropriate lists of advertisements, and if they so choose, will engage with the advertiser and be rewarded accordingly (in ALX coin, the network’s digital token).
Simply put, in the Algebraix network individuals own their own data and advertisers pay them for sharing it. The activity of both PSV owners and advertisers will be regulated by a reputation system to maximize the likelihood that when users respond to ads they are genuinely interested and that the ads the network carries are not deceptive. Digital advertising will thus be far better targeted than it currently is and Internet users will be more receptive to digital advertising than they currently are.
Automated trust will be the overriding principle that runs like a thread through the design of both the Algebraix platform and the business model it executes. The Algebraix Business Opportunity The personal data of Internet users is currently exploited in a variety of ways by Internet companies, particularly giants like Google and Facebook, based on a “push advertising” model, where ads are pushed at users without their permission, often in distracting and irritating ways: pop-ups, autoplay videos, unavoidable video ads, search result ads—even ads that stalk you from web site to web sites. It is a virtual blizzard of interruption, worse than ads on TV. The cost of gaining the consumer’s attention has grown by a factor of 7 - 9 over the last two decades and it shows. It is no wonder that 25% of US web users run adblocking software.
Nevertheless, the digital advertising business is tremendously successful and growing dramatically. In the Global Advertising Forecast Report, published in December 2016, Magna estimated digital advertising revenues for 2016 to be over $178 billion (36% of the total global advertising spend of $493 billion). Approximately 54% of the revenue was shared between Google and Facebook. Magna predicts that the total global spend will rise to 50% of the total by 2021 (i.e., $300 billion of an estimated $600 billion).
Algebraix intends to disrupt this valuable market with a new and innovative approach to advertising. Advertisers will be attracted to it because this approach is better able to target consumers. Consumers will be attracted because they will be rewarded for their attention and their participation will be entirely voluntary. Algebraix will take a simple commission on each interaction.

Activity

Activity:
30
VERY LOW
Posts:
128
LOW
Views:
1 775
LOW
Activity:
30
VERY LOW
Merit:
0
VERY LOW
Posts:
805
HIGH
Views:
8 450
HIGH
Users:
197
MEDIUM
Members:
10 520
VERY HIGH
30 Days Growth:
-347

Team

Verified 5%

Attention. There is a risk that unverified members are not actually members of the team

Chief Technology Officer
unverified
Senior VP of Strategy & Communications
verified
Director of Security
unverified
Director of Marketing
unverified
Therese Fahy
HR & Controller
unverified
Social Media Director
unverified
Gary J. Sherman, PhD
Founding Mathematician
unverified
Principle Engineer
unverified
Senior Development Engineer
unverified
Senior Development Engineer
unverified
Senior Development Engineer
unverified
Senior Development Engineer
unverified
Charles H. Silver
Chairman
unverified
William D. Ingram
Board Member
unverified
Craig S. Andrews
Board Member
unverified
Robert Bingham
Board Member
unverified
Brad Murdoch
Board Member
unverified
Lorenzo Thione
Board Member
unverified
Cindy Anderson
Board Member
unverified

Algebraix Data Interviews

Robin Bloor, PhD
As a team member, сan you tell us about your role in the project? What do you think about idea? Thank you!)
This is an exciting project that could have a dramatic impact on people's lives.
3.09
risky+
5.0 15
ICO Profile Vision Activity Potential Product Team
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