Realize a new approach to digital ad purchasing with complete transparency of information which has been obscured by agencies who controlled things in the past. This will signify the end of the era of the exploitation of intermediary margins by digital advertising agencies.
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Summary
The ACA Network, if successful, will be able to repurpose billions of dollars of foreign and domestic advertising funds. Advertisers will feel that their brand is being better represented and can put renewed faith in their advertising agencies as they will be able to see all of the market data themselves. This platform will bring integrity back into the world of advertising.
Positives
The ACA Network is based in Japan, the third-largest advertising industry in the world
The ACA Network provides a platform that ensures trust and integrity between parties
The platform will ensure that data and terms are clear, and will allow companies to maximize ad revenue
Negatives
While the advertisers may really benefit from a platform like this, the advertising agencies might be more reluctant to give up their control of information
The ACA Network stand to offer several advantages to stakeholders in the advertising sectors, more so those in online advertising. If anything goes by the plans as on the official Whitepaper, then we find this site quite promising and well organized with enough information to help you make a substantial decision. However, we cannot shun the fact of the existence of a few of such platforms with no much success. Therefore, we urge you to invest only what you can afford to lose.
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