The purchase and exchange of data happens in the background every time we go online.
The users who drive the data get very little in return and this is where Liberdy comes in.
Liberdy’s Data Foundation is setting new regulatory standards. All the publishers and advertisers that benefit from our consent-based data economy must abide by these strict protocols that set the bar higher for user protection.
We are completely committed to the creation of a safe, fair, trusted, data ecosystem that rewards users. We have created a decentralized database, powered by the blockchain, where user data is highly encrypted, and transactions with advertisers are transparent to all users.
Liberdy’s Data Management Platform (DMP) rewards users for the use of their data. It imports the information extracted to the Data Foundation and allows the user to determine which data they wish to share with advertisers. Meanwhile, it enables the advertiser to benefit from reliable, accurate, consent-based data.
The GDPR, a new EU bill, states that the user is the owner of his or her personal information and any companies gathering user data must make a portable copy accessible, free of charge. This represents a dramatic shift towards data transparency and the empowerment of data subjects, which applies to all data collected by online companies.
Liberdy is the perfect solution for GDPR compliancesince our new economy allows us to easily gain the user’s consent for sharing their information with potential advertisers. Our goal is to be the hub for all exported GDPR data for users.
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