IYK

IYK uses near-field communication (NFC) and blockchain technology to tokenize physical items and IRL experiences. We offer a variety of NFC- and blockchain-enabled products that can be linked to NFTs, attendance tokens, web links, and other exclusive content.

NFC chips can be placed onto a variety of surfaces, including apparel, wood, glass, rubber, and plastic. Please note that NFC chips should not be placed on top of metal surfaces as this will interfere with the chip's ability to function.

A majority of modern smartphones are equipped with NFC reader capabilities (the same scanning technology that Apple Pay and Google Pay use). Tapping the NFC chip in an IYK item with your phone allows you to activate the chip and claim the exclusive content stored within—no app required.

By tokenizing physical items and IRL experiences, we are building the tools necessary for brands, companies, and creators alike to deliver new, innovative experiences to their fans. For the very first time, our tech allows companies to verify and reward fandom across the entire spectrum of customer and user engagement. For example, imagine getting airdropped a concert ticket or NFT from your favorite artist for owning merch from their previous tour, receiving early access to an exclusive product drop from a D2C brand based on your past purchasing history, or winning a sneak peek at a luxury brand’s upcoming collection for visiting one of their pop-up locations. All of these experiences—and more—are made possible with IYK.

Using our technology, we are unlocking entirely new experiences that combine the tangible joy of physical items with the unique benefits and utility of the digital world.