EX Sports is a full circle fan engagement platform centered on a digital collectibles marketplace, events, gaming, live streaming, talent management and e-commerce. A core mission is to promote athletes and federations of ‘niche’ sports, such as; Muay Thai, Ju Jitsu, Powerlifting, and Street Football. These sports have deeply passionate and committed fans, but do not receive anywhere near the same support and nurturing as mainstream sports. EX Sports are fighting for these ‘underdogs’, increasing their visibility and engagement at a grassroots level through the use of technology, like blockchain.