DICE is a mobile-first ticketing platform launched in 2014 and headquartered in London. It was created to change how people discover and attend live events, offering a fairer and more secure alternative to traditional ticket sales. From underground gigs and DJ sets to comedy shows and festivals, DICE helps fans discover events they love, with transparent pricing and no hidden fees.
Mission and Purpose
DICE’s core mission is to help people go out more by building a ticketing experience that eliminates fraud, hidden markups, and ticket scalping. The app ensures tickets are tied to users and become active only shortly before the event, making unauthorized resale nearly impossible. This system creates trust between fans and event organizers.
Key Features
The platform uses personalized recommendations based on user behavior and music preferences. Integration with music streaming apps allows the app to suggest relevant events, creating a curated experience for every user.
Tickets are delivered digitally, stored in the DICE app, and cannot be transferred manually. If a fan can’t attend, they can return their ticket. If the event is sold out, the ticket goes to someone on the waiting list. This resale process is automated and fair.
Growth and Recognition
DICE expanded globally, offering localized experiences in cities like New York, Paris, and Barcelona. During the pandemic, the company adapted by hosting digital live streams with world-renowned artists. DICE’s innovative approach has attracted major investors and helped it acquire and later divest companies like Boiler Room. In 2025, DICE was acquired by global events platform Fever, marking a new phase in its growth.
