Hey, did you know that cryptomarketing significantly differs from other types of digital marketing promoting WEB 2.0 projects? We understand these features well and consider them whenever work on crypto platforms, services, websites, and so on. Would you like to know more about how our crypto influencer marketing agency does this? Then, we’ll share some of our best practices right now!

Why Does This Difference Matter?

In general, crypto marketing is based on the same pillars as crypto projects – decentralization, a strong community, and transparency for end users. In this regard, some types of digital marketing familiar to us from the web we use in everyday life may be ineffective here or may not work at all.

Indeed, how often do marketers promoting traditional online marketplaces have to deal with the formation of their communities or involve potential buyers in their development? All this is typical specifically for decentralized projects and, in most cases, is entirely alien to those who represent the centralized Internet.

The Best Marketing Practices We Use

So, let’s look at the best practices that allow Coinband to lead WEB 3.0 projects to success.

Active SMM

Bitcoin became famous through social networks – many years ago, one guy shared his impression of how he managed to pay for pizza with crypto. From then on, nothing has changed for other crypto projects – many of them became popular on social networks, albeit through their own communities and official accounts.

Collaborations with influencers

Have you ever trusted bloggers’ recommendations about restaurants worth visiting? In practice, the same promotion principles can also be applied to crypto projects – a mention of your project by an advanced blockchain specialist who actively runs a YouTube channel or Twitter can make it world famous in a few days.

Public relations

Often, the media become reliable sources for attracting the target audience’s attention to the project. This is why some projects rely on establishing friendly relations with journalists and information resources with good authority. Note that PR is quite resource-intensive, but its results are always fully justified.

Building a community of adherents

A strong, ever-growing community on Reddit or Discord is the most valuable asset for any crypto solution. There are always skeptics, technical specialists, newcomers, as well as potential project participants and investors. In fact, understanding all the features of each of these role models allows you to ensure the constant development of the community and, thus, not only expand your target audience but also receive valuable insights regarding your future business strategy.

SEO

To maximize your presence in WEB 3, you definitely need an SEO to make your website visible to search engines. In general, SEO usually does not bring quick results, but constant work on content, building link mass, forming a semantic core, and indexing the web pages of your site will gradually bear fruit.  

Development of referral programs

Referral programs will help you capitalize on so-called word of mouth. Usually, this strategy is implemented synchronously with SMM and community development – this is where you can invite your followers and supporters to involve their friends in your project and get some “goodies” for it.

PPC 

PPC is also a common feature of most WEB 3.0 promotion strategies, as it can bring quick results. However, setting it up on your own is difficult due to the wide variety of platforms that offer such services. That’s why it’s best to leave the task to a real pro to ensure the maximum ROI. We use advanced approaches to moderating advertising campaigns and segmenting the audience.

Email marketing

If you already have an established community, email marketing will help you stimulate the activity of all its members through personalized messages with unique offers. Also, email newsletters can become one of the stages of the sales funnel – the main thing is to correctly identify the needs and pain points of the target audience and actively engage them while pushing them to purchase.

App store optimization

Finally, if you plan to place your mobile software in app stores, you must do everything to maximize its visibility to potential users. Here, copywriters and ASO specialists will come to the rescue – they will select the necessary keywords, create an attractive description and metadata based on them, and prepare informative images (screenshots) that will demonstrate your application in all its glory.

Final Thoughts

Now you know what types of digital marketing can lead you to success and which have helped win the favor of the audience of such well-known crypto projects as MetaMask, PUMLx, DegenZoo, Galaxy Arena, etc. If you also want to join the ranks of the leaders of WEB 3.0, feel free to contact us! We, the Coinband team, will develop an individual promotion strategy for your solution so that every cent you invest pays off many times over.