In May 2022, Canadian rapper Drake signed a deal with Stake.com and streamed its gambling session with a $9 million balance live on Twitch. Coincidence? No, but a really savvy marketing plan that is proving to be rather successful, and very engaging. Even though fiat casino sites, such as Rainbow Spins Casino, still hold force in the mainstream gambling industry, Twitch is the place where younger generations grow fond of crypto gambling.

And it is not only pop stars that sign partnerships for crypto gaming. The truth is, such deals more often involve streamers and e-sports athletes, with massive fanbases on Twitch. After seeing their heroes taking a shot at crypto gambling, it is easy to understand why they decide to follow in their footsteps. However, more often than not, potential crypto gamers are not aware of the risks involved in crypto gaming.

The Dangers of Gambling on Twitch

Gambling is nothing new to the world of Twitch. In September 2022, the Slots category was more popular than Minecraft. It was nearly three times as popular as World of Tanks. Numbers don’t lie, but that doesn’t mean crypto gaming on Twitch can’t be deceiving.

One of Drake’s fellow Canadians decided to try gaming after watching Twitch sessions. They admitted it was all to feel part of the community. After a few losses, they realized celebrities like Drake and famous Twitch streamers don’t use their own money. Instead, they sign lucrative partnerships with crypto operators.

Where does Twitch stand in all of this? The platform first banned referral links to casino sites to prevent scams and irresponsible gambling. However, it didn’t remove gambling categories. They are still available to anyone. Crypto gambling on Twitch remains accessible. There is no signup requirement, and teens can watch casino games without restrictions. Social responsibility at Twitch seems to be declining.

Classic Gaming vs. Crypto Gaming

Cryptocurrencies are here to stay, and it was only a matter of time before they will start spreading across different platforms and services. And while one can argue that gambling is harmful no matter in what shape it comes from, it can’t be denied that certain crypto casino platforms don’t even adhere to the bare minimum of standards.

Operating under dubious licenses, with fake addresses and questionable terms of use, they try to represent themselves as a safe investing and gaming opportunity, ruining the reputation of both cryptocurrencies and the casino industry. Gambling is not and should never be considered an investment opportunity. And what if you want to take your shot and gamble? You are better off with highly regulated fiat brands, run by transparent companies that follow all the rules by the book.