ZetoChain

Differentiation: The platform addresses blockchain-focused competitors and states that ZetoChain will be able to leverage existing clients which “include major retailers who are key influencers in the eco-system”. However, specific details are not included. The information presented in the whitepaper emphasizes the potential to leverage existing business relations through Zeto as opposed to presenting compelling technology.

Market Penetration Potential: If Zeto is able to develop a functional product, the potential for food retailers to adopt the service is moderate. It is unclear from an economical perspective whether the platform will succeed (software license fees and hardware costs are not discussed), but benefits brought forth by the platform are outlined clearly in the whitepaper.

Solution Advantage: It is stated that Zeto currently possesses partnerships with multiple hardware manufacturers that will be able to develop calibrated wireless temperature sensors. The whitepaper plans to leverage existing business relationships through Zeto in order to rapidly increase adoption of ZetoChain.

Long-Term Vision: The organization plans to deploy a pilot project of ZetoChain with one of Zeto’s existing clients in February 2019. The organization plans to target European retailers before expanding globally.