Blockchain gives editors and creators the control over the copyrights, forcing copyright companies to reinvent themselves. Decentralization, the main feature of The Blockchain technology, is transforming the way creators relate to the public, eliminating intermediaries and establishing a direct relationship between creators and consumers. With blockchain I reappropriate my attention, so that I can monetize it so that, in turn, the intermediaries of attention sell it to advertisers, as farmers sell their products to intermediaries and distributors. Blockchain gives publishers and creators control of the right to copy and forces copyright collecting societies to reinvent themselves. Decentralization, the main value of blockchain technology, transforms the way creators relate to the public, eliminating intermediaries and establishing a direct relationship between creators and recipients.
