Ubcoin Market

Market Competitive environment:
According to BI (Business Insider) report, over the period 2015-2020 the annual average growth of mobile online payments in the amount of 40% is expected, the volume of such payments will grow to $128 billion by 2021, and the number of people making payments will grow at the same rate and will make up about 150M people by 2021.
EBAY, Amazon, Aliexpress, etc. are indirect competitors among global marketplaces, but for today they didn’t adopt blockchain and opportunity to pay with cryptocurrency. Ubcoin claims to get significant competitive advantage with the use of blockchain-technology and cryptocurrency payments.
OpenBazaar is the closest competitor, but since it is fully decentralized it is prone to darknet-like transactions because there is not monitoring and screening of postings. Ubcoin is committed to fully legal transactions and goods being sold on its marketplace.
There are the following competitors on the decentralized market:
Storiqa – in the course of ICO $25M was raised, capitalization - $64,2M, ROI USD - 1.14x
INS Ecosystem - raised - $41,5M, capitalization - $23M, ROI USD - 0.30x
Soma - raised - $6M, capitalization - $0,8M, ROI USD - 0.20x
In the near future leading cryptocurrencies plan provide buyers with single payment solution, where payment gateways will be integrated, which allow making payment not only in crypto currencies but also in fiat. However, the legislative regulation of the crypto currencies of majority of countries is in its infancy.

The project advantages:
The main advantages of Ubcoin are as follows:
Large existing user-base, not a greenfield. DApp has access to 16 million apps for immediate distribution
Minimum mediators. Using the app, the number of participants taking part in the process of link sale is maximally minimized – the process occurs P2P according to smart contract conditions.
Decentralization. The app provides that initiating, settlement and consulting of transactions will be recorded in blockchain. Thus, all necessary information will be always available and which is very important – no one could change it.
Smart contracts automate execution
Zero cost for internal UBC token transactions
Unique distribution strategy through app preinstallations

SOCIAL ACTIVITY
The project popularity in the social networks and discussion forums
As of June 12, 2018 the user base in the project social networks counts over 35K users, however, the audience activity is low.
Twitter — 20,9K, 1 post has on average to 50 likes and shares.
Facebook — 13,3K followers, the average number of likes and shares per post - 60.
Medium – 404, but feedback of users regarding posts is low (on average 50 claps), there are no comments.
Youtube – 3,3K of subscribers
The profile in bitcointalk, which also represents the project bounty campaign – Member level, activity - medium
In the official channels of Telegram the number of users are high - 30K., very active - especially in English, Korean, Indonesian and Chinese groups

he Ubcoin project is expanding its business as a marketplace and intends to offer its own token to be used in transactions on a proprietary platform developed on the basis of the successful Ubank product.

Despite the use of cryptocurrency’s rapid increase in popularity, it still remains somewhat incomprehensible for the majority. Many prefer to stay away from any non-fiat transactions due to conservatism; there is only a superficial penetration of cryptocurrency into everyday life. Ubcoin may have to deal with this problem. However, the project counts on attracting crypto users, rather than those who prefer to settle in fiat currencies.

Factors that could have a negative impact on the future development of the project and the forthcoming ICO include the following:

• There are some direct blockchain competitors in the market. This could hamper the development of the project.
• The hard cap is not justified as currently set.

However, we note that the project has advantages over its competitors; a business model and a global marketing strategy are presented, and the token is tied to platform services. Unlike its competitors, the project has a ready audience as a result of 16+ million installations of the Ubank app; the Ubcoin Marketplace will be part of this, which is an advantageous position compared to competitors that have to build up their user bases from scratch.