最后更新
2018年4月18日
MEDIA Protocol通过创建直接经济来交换内容,数据和激励措施(包括财务激励),从而中介内容发布者和消费者之间的关系。媒体协议使发布商,品牌和内容创作者能够提供最相关的内容,以追求更加透明,高效和愉快的在线体验。
今天,内容分发效率低下,并通过控制大量受众的社交平台和搜索引擎进行调解。这些内容分发平台从内容消费者那里收集了大量有价值的参与和偏好数据,但为创作者和出版商提供的回报很少。媒体协议使这些参与者之间能够交换价值,实现互利。该协议的经济功能旨在为出版商创建直接渠道,通过直接向消费者提供平衡的消费激励来促进内容,为消费者直接支付门控内容,以及花费代币奖励有利的内容创作者和出版商。该协议旨在支持本地化和以社区为中心的内容分发应用程序生态系统,这些应用程序目前无法克服现有平台所带来的规模经济。
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验证 8%
注意。未经证实的成员实际上可能不是团队成员
Even without the recent disclosures of social media data abuse it would have been hard to disagree with MEDIA Protocol’s interpretation that no middlemen are needed in the transfer of data, content and reward.
As the depth and reach of those scandals become wider known, the need to change the present system will become self-evident to even the most die-hard Facebook fan.
The question remains though, who will be the driver of that change? MEDIA Protocol have a clear vision of what is needed and appear to have positioned themselves in a unique position where there are no direct competitors to them taking on that mantle. While the likes of POET and even STEEM may have some overlap on the content side, it is perhaps the Brave platform and their BAT token who are the nearest in terms of the overall aims, but even here there are significant differences of approach.
With a minimum viable product already available, workable platform, quality team and advisers, MEDIA Protocol certainly merits further consideration.
How far that consideration goes for potential investors though will ultimately depend on the company nailing down a coherent roadmap and probably most important of all, establishing the ICO tokenomics at the earliest opportunity.
Positives
CryptoCatnip: This is Media Protocol’s first app that is devoted to cryptocurrency news. An early version is currently out for iOS and Android, but won’t be completely functional until the token is released. Thus, giving users a decentralized news platform that tells them more detailed information about cryptocurrency.
Content Incentives: The Content Recommendation Server leverages the team’s current talent with artificial intelligence to connect users with content that they’re interested in. This makes it easier for new users to get involved in the platform and give them content that’s suited to them.
Open Source: Media Protocol is open source, making it easier for users to analyze the code and verify its stability and security.
Negatives
Roadmap Uncertainty: Media Protocol’s roadmap had a lack of a clear focus. It needs to have more direction to grow in the future.
Coin Offering Information: Media Protocol has little information in regards to the initial coin offering timelines.
Competition: There is a lot of competition that’s used from similar projects within the blockchain sector.
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