Social networks have accelerated over the last several years and have become an integral part of our lives. These networks serve the need to connect people on many levels from different works and spheres of life, make them feel loved and wanted. These social networks have become invaluable and an essential part of life in the 21st century. The information and interactions we provide on social media builds a profile of us; our behaviours and characters. Our inclinations and ability to spend then become valuable to advertisers. Hence social media has been populated by business owners, marketers and advertisers looking for an audience to purchase their products. While this is an excellent way to market products, the problem is that the number of business owners and marketers who continually advertise their products or goods and services makes social media look like a marketplace and less like a media platform for socialising. WebAd is building an ecosystem that is designed purely for business owners, marketers and advertisers to efficiently market their products, goods and services via blockchain to their desired audience. WebAd’s strategy tackles two problems by making social media less cumbersome with business ads and gives business owners a dedicated platform for their business. WebAd will use location to target business owners and customers who are in proximity to each other to reach them first as well as sponsored ads to reach a wider audience of their choice and specification. WebAd hopes this will help businesses especially Micro, Small and Medium Enterprises (MSMEs) reach customers around them with their unique products and expand their business.
Platform built on ethereum blockchain
10th March - 10th April, 2018
5th May - 28th July