January 1st, 2018
Market Competitive environment:According to the Hacker Noon research, global e-commerce market reached $ 1,86 trillion in 2016 and keeps growing.There are 2-3 million e-commerce companies in the world (China excluded), and 1,3 million e-commerce companies in North America. Amazon, Aliexpress is among the leaders on the market.Direct competitors in the blockchain space:Omnitude (raised $ 7,4 mln., capitalization is not available);Ecoinmeerce (in preparation for the ICO, capitalization is not available);
Technological advantages:Well-developed infrastructure;Mainchain + sidechains technology;The possibility of integration of modern blockchain solutions;The large range of services for the e-commerce;The system built-in smart contract templates provide an effortless development and deployment of any application on the Newton NewChain;Atomic hashing as a method to identify commodities;Support of IoT devices;
SOCIAL ACTIVITYThe project popularity in the social networks and discussion forumsThe project is detected on the radar of the next influencers: ICO Drops, MMCrypto, Monoico.Facebook: the average number of likes per post is 3, the average number of comments per post is 0, user activity is low.Twitter: 1,8k followers, average number of likes per post is 10, average number of retweets per post is 4, average number of comments under the post is 0, user activity is 0.Reddit: 57 followers, average number of comments under the post 0, user activity is low.Medium: 267 followers, the average number of likes per post is 0 without any discussion in the comment section, user activity is low.Telegram: 14,8k members, admins on the Telegram-channel are responding slowly, user activity is medium.
Use Case: Infrastructure for the community economyRemarks: Atleast 4250BTC, crowdsale TBC
Strength and Opportunities:Newton has a broad follower base and first deals completed in China. The project counts with a solid investor base, which is beneficial for the public token sale. Current solutions for e-commerce hosting are expensive and account for up to 25% of operating costs. Newton’s solution, if implemented successfully in the shape of the NewMall, counts with significant cost savings and will reduce the cost of the platform to 8% of operating costs.Weaknesses and Threats:Similar projects such as Omnitude recognized the same market potential and are trying to build competitive solutions. However, Newton might be better positioned to succeed in the Chinese market, especially since several partnerships have already been established. The platform represents a big novelty in the e-commerce market and it is unclear whether the economic model and the incentive system presented by Newton will work out as planned.Verdict:Newton counts with an experienced team, well known advisors, a good investor base and a well thought out idea. Despite difficult market conditions Newton may be able to deliver a successful ICO. The project has a significant chance to play a role in the Chinese e-commerce market, which will be a requirement for the long term success of the token. The fact that tokens for the founding team are vested over a three year period is another positive detail to point out.