Refereum

Refereum is a decentralized referral marketplace for the games that pay the participants instead of corporation. This is aided by the use of the RFR utility token which promotes cash reward through the global market place. The project is therefore viable as it enhances individual’s growth through the rewards earned and other promotion within it.

POSITIVE VALUES

Easy acquisition: The consumers get referrals through the players themselves allowing for the existence of a three-sided marked place where gamers make money sharing and playing video games easily. It further enables influencers to monetize their followings and the developers to   maximize the efficiency of their distribution and marketing.

Reduced cost: The project replaces the currently inefficient processes of marketing games by influencers as well as eliminating the legal marketing costs and expensive traditional payment methods. The project enables individuals to acquire the games easily as there is adequate support via twitch and you tube.

Source of livelihood: The gamers who refer other individual are usually rewarded handsomely upon sharing their games enabling them to earn a living. These individuals are also rewarded with free games as a token of acceptance within the project.

Easier decision making: The project is backed up by veteran game industry with leadership experience from the electronic arts ,google and other prominent companies enabling easy and faster marketing referrals aiding in faster decision making by the gamers  in following the links to acquire the games making the project viable.

NEGATIVE VALUES

The entertainment industry has expanded in recent past projected by the video games. However there are higher expenditure on the digital advertising with the major challenge being inefficiencies. This hinders the efficient application of referral in promoting the knowledge of games to different users.

RECOMMENDATIONS

Refereum offers an easy and effective crypto currency purchase   hence improving the entertainment sector. The platform rewards people instead of corporations  and allows different individuals to make money through playing  video games  which at large creates a booming community of streamers, gamers and developers backed up by an all star team through the block chain technology These jusfiies the application of the project  making it viable in adequate growth of the sector.

Opportunities:
The idea of compensating gamers is a good way to build up a community and create traction. Refereum used this strategy to promote their own ICO and it is proving to be successful in driving market awareness.
Influencers are paramount in the gaming industry today. Twitch, the #37 most visited site globally according to Alexa, is basically built entirely from video game influencers. With Refereum, influencers should be able to bring in a lot more earnings.
The demo is showing a lot of promises with the referral model and ways that gamers can be compensated. The RFR token model makes sense.

Concerns:
The roadmap is vague with the only milestone for 2018 being “add new features and scalability to the platform”. Without a detailed roadmap, we cannot gauge how well thought out the team’s strategy is.
The team did not disclose the range of bonus provided to presale participants. This makes it hard to see the cost basis of presale participants.

Conclusion:
Overall, we like both the short- and long-term potential for this ICO. Our thoughts of the tokens for short term and long term are as follows:
For ​short-term holding:
Good. The project has a promising demo, with the team, idea, and market awareness all being above average. Despite the recent market environment, we believe the project can be sold out with unmet demand.
For long-term holding:
Good. We like the idea of the project and believe it can gain traction quickly because of its referral model and compensation to gamers. If the project is successful, the potential can be substantial because it would disrupt how the gaming industry compensates different parties and marketing strategy employed by game development companies.

The big competition in this segment of the market – the influencers exchanges, numerous striming-and a hosting platform, working in an eSports segment (and actively involving VC financing in the last 2 years). Also in the nearest future it is worth expecting an exit of large players of the market of advertizing in an eSports segment that will even stronger aggravate the competition.

The product of Award.Network isn't ready, presented only a prototype yet. Anyone will be able to connect to API Twitch – this fact isn't competitive advantage Only one game - hyperfleet-which on a gameplay is similar to "tanchik" that will hardly provide large audience, the interest of influencers and deduction of users in the nearest future is at the moment connected. The mechanics of reward put in the current business model will be interesting to influencers only if tokens of Refereum are highly liquid and grow in the price, or the plug-in of Refereum will be installed in the most popular games from top developer." For development and promotion of the platform it is planned to spend 25% of volume of the released tokens that makes $12,5 of M; considering that the company needs to create just the platform for influencers, costs of development seem exaggerated. According to data of PitchBook for the last 3 years, the companies working in an influencer marketing segment, on average, attracted from of $400K up to $1 of M during a round, at average post-money to assessment from $2 to $9 of M – therefore, assessment of Refereum is obviously overestimated. After the ICO, creators intend to allocate $5 of M (in transfer of the price of a token to dollars) for own needs, at the same time for so important item of expenditure as the motivation of developers of games and attraction of influencers is distinguished to only $5 M and $2,5 M, respectively – the last two figures also look excessive.

All key members of the company is in parallel engaged still at least in one project.

The Refereum white paper as long as the roadmap is not in-depth, making sense that some of project’s features are not yet announced or things may come not as planned. That makes complicated predicting the certain success.
Although, the referral model looks promising and we will certainly watch for the future news for Refereum to arrive and bring the declared innovations to gaming market.

On the surface, the Refereum ICO presents an appealing proposition to all participants in the world of gaming. They have been extremely successful in marketing their product and selling the story of an industry on the precipice of disruption. But some industries are not ripe for disruption through application of the blockchain. For all the hype and buzz, the substance just isn’t there.