RARA

The RARA mission is to bring the world’s best artists, brands, and IP’s to the largest global audience of buyers in the most user friendly way by tapping into the power of a fully gamified NFT issuance, acquisition, and ownership experience.

The inherent value of the RARA system comes from the immutability and the hierarchy of rarity of its mystery boxes and its own homegrown DEX where IPs, treasures, and tokens all can be traded together in one place for the first time.

RARA is Latin for “rare”, a fitting moniker for a token that serves as the global gateway to discover the most creative, luxurious, and valuable NFTs, while the RARA token, which powers RARA, serves as the primary means of unlocking unique NFT creations through Mystery boxes, and the main token accepted on the largest NFT marketplaces for paying for rare artistic items via deep discounts.

With NFTs rapidly becoming mainstream, a hype has quickly overshadowed a much needed level of quality assurance, curation, and veracity in offerings globally. The result has been mass dilution across the industry in NFT listings with a bevy of unmonitored, non-credible, crowdsourced platforms leading almost all NFT exchange volume.

Rich IP resources

RARA has exclusive partnered with some finest IP owners, and leading entertainment &media groups which share the same strong interest in exploring the booming NFT and metaverse space. Together with RARA, they are taking the entertainment, sports, digital arts, and media to a new height by bringing the freshest NFT ownership experience which is more entertaining, sensational, and interactive. At RARA, we believe we are leading the way of bringing a new definition to 'Intellectual Property'.

RARA has built a mystery-box-as-a-service mechanism where all types of pop culture IP series, ranging from of entertainment to sports&esports, can be minted into NFT mystery boxes and dispensed to mass audience on RARA platform. Such a mechanism is a seamless way to integrate pop culture IPs with the wallets of potentially millions of people. They are also easy to organically integrate with other NFT ecosystem participants such as DEXs and IP agencies both up and downstream the industry, which is an often overlooked silo.

To bootstrap the Mystery Box market, RARA amalgamates DeFi with gamified Mystery Box NFT by allowing staking and yield farming. Farms and staking pools will be provided to mystery box owners to stake and earn so early participants are attracted at no cost to the platform.