UTU Protocol

UTU’s Trust API replaces typical rating and review tools and uses AI to adapt to users’ unique preferences and context. This allows businesses to provide personalized recommendations to increase conversions and sales.
 
The UTU protocol uses blockchain to ensure reviews and ratings can’t be manipulated. The protocol compensates users who provide accurate ratings and allows full control of data privacy. UTU provides trust solutions to increase conversions for many industries, including lending and financial services, peer-to-peer marketplaces, and more.

In a trust economy, consumers and providers give way to a third key actor in each transaction, that of endorsers that give both buyer and seller confidence to execute a transaction together. Traditionally these middlemen have been either denigrated or compensated surreptitiously by the seller to drive him/her business. By openly and transparently valuing these endorsements for the security they deliver within a trust economy, we encourage the expansion of trusted endorsements to unlock the true scale and potential of sharing platforms globally whether traditional, centralized platforms or decentralized apps. By building the system around our interconnectedness we create optimal conditions for participants to behave honestly and strong disincentives and mitigation mechanism to fight the fraud, abuse, and manipulation that has plagued review platforms and star rating systems.

Lending and Financial Services
Increase loan volume and minimize default risk by creating customized, more accurate borrower credit scores.

Family and Pet Care
There’s nothing more important than family. Give your users a better way to determine the trust of the babysitters and care providers on your platform.

Local Home Services
Customers trust local contractors who repair their homes. Make sure reviews of these contractors can’t be manipulated.

Freelancing Platforms
Increase trust between service providers and users who hire them with legitimate ratings and reviews

Peer-to-Peer eCommerce
Implement ungameable ratings and reviews to ensure that buyers and sellers are honest, payments are made, and goods are delivered.

Mobility and Ridesharing
Increase trust and safety for your drivers and riders. UTU has already been implemented in ridesharing platforms across Africa.