Our team brings together a technical and business skillset that uniquely equips wheel INVENT for success. From a technical perspective, our Data Science background allows us to understand ideas like no one has before - using ML and AI to decompose and interpret ideas. The technical development, driven by Kurt Rimbach, who comes from a Data Science & Analytics background, and Alecs Tusciuc, a full-stack developer, allows us to incorporate novel data science and user engagement approaches. From a business perspective, our co-founders Michiel ten Broeke and Luca Scherrer have played active roles in setting up business partnerships and ecosystems, giving the business an unprecedented understanding of the market and how to successfully engage with enterprise customers. Furthermore, our network of business and crypto advisors give us access to the latest innovation and thinking.
Our platform establishes one central, global, open-access place for consumers to submit their ideas. We qualify and score every idea submitted on the platform. For good quality ideas (scored 5 out of 10 or more by our algorithm), wheel INVENT will automatically issue an NFT for your idea. Lower scores require the user to pay a transaction fee, if the user still desires an NFT for those ideas. For every good quality idea, and for every issued NFT, the idea submitter gets rewarded in SPOKES. Our platform allows users to manage their portfolio of ideas and NFTs and allows them to tag companies that may be interested in acquiring the idea.
Wheel INVENT’s role is to act as the broker between users and businesses – aggregating ideas and insights for companies. Our matching algorithm submits ideas to companies that have an active contract with wheel INVENT. These enterprise contracts define the scope of ideas a company will gain access to on the platform – this access is not exclusive and other companies may be subscribed to the same idea scope. However, a company may choose to purchase ownership (for a fixed fee), which results in transfer of NFT ownership from a user to a company. Revenue we make with our corporate customers, we share back with the idea submitters in the form of SPOKES. Additionally, royalty fees are coded in the NFT smart contracts. For every secondary transaction of a NFT, the original idea submitter gets rewarded with SPOKES.
The value for companies is that they gain access to customer-centric ideas for a significantly lower cost – they are currently paying millions for access to limited user groups (incl. focus groups, market research studies, and consultants). The starting point often is a business problem for which ideas are sourced reactively in a manual and expensive way. There is no independent party sourcing ideas and existing, company dedicated platforms therefore only reach a limited and biased crowd. Wheel INVENT changes this dynamic - proactively sharing ideas and insights.
Wheel INVENT not only revolutionizes the sourcing of ideas, but also the prioritization of internal ideas. The vast amount of ideas from diverse customers can be synthesized into unique market trends and insights. Insights that allow product managers to efficiently test their ideas to support their business cases with actual market data.
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