ilding world's most flexible and sustainable Blockchain specifically for the Digital Advertising Industry We are working on an open source Blockchain project called JEXO-A Block Claim protocol. We are building the JEXOS Block Claim protocol specifically for the advertising industry. The project has started and is ongoing within our labs.
JEXO-A Blockchain's transparency, through better protocols and tracking along the value chain, will make it the choice of all enterprises in the digital advertising industry. Its capabilitiies to prevent fraud will result in higher market efficiency through P2P networks between ad agencies, ad networks, publishers and any other ad solution provider.
JEXO-A Blockchain will level the playing field by establishing much needed trust among all players of the industry, thus tilting the balance of power that is currently very disproportionate.
