Dogezer

The value proposition formulated by the company for the target segments is not verified. Evaluating platform application for IT startups, there is a question of long-term motivation of employees in case of absence of net profit during the long-term period. Demand from the market isn't verified and not confirmed. Absence of certain go-to-market strategy. Market of tools for IT developers is highly competitive and imposes high requirements of offered tool quality.

The current functionality of the platform copies and combines successful decisions of third-party developers (GitHub, Jira, Slack, Google Docs, and UpWork), but doesn't guarantee quality at the same level. It is impossible to estimate a product, because of lack of its beta version. Product has no strong competitive advantages among other outsourcing platforms. There are no proofs of experience with big traffic, aspects of platform safety remain unaddressed. The business model relies on the overestimated expectations of developers’ transfer from existing tools to Dogezer. At the same time, motivation mechanism offered by Dogezer has a number of serious vulnerabilities in it. It is unsuitable for the projects with long-term period of reaching operational profit (in this case the employee's long-term motivation is hardly probable. The company plans to raised about $20 million in case of the successful scenario, herewith, post-money valuation (after investments) for analogues in IT segment in US market (according to Pitch Book) is $7M. The average size of an investments round for the company comparable to Dogezer, is $1M. (according to PitchBook taking into account life time of the company and the status of a product). Proceeding from DGZ tokens functionality, purchasing of it tokens is value only if the participant wishes to become the user of the platform further. The company does not provide adequate current and achievable expected financial forecasts.

In team there are no specialists with competences of creation and development of large business. In team there are no participants, who can effectively managed marketing budgets over $1 million. Team members are in parallel involved in Wearehere Labs that can exert negative impact on focus and motivation.

Summary

We believe that Dogezer is a great tool that helps entrepreneurs, employees, and investors work with each other. It can help improve a project and doesn’t need outside funding like traditional venture capitalist projects. Thus, we hope to see more from this ICO due to its accuracy, efficiency, and extensive roadmap plan.

Positives
Employee Incentives: Employees can use Dogezer to help receive payments for their invested time on projects.
Multiple Currencies Accepted: Dogezer accepts payments in fiat money, cryptocurrencies, and company equity.
Cloud Storage: Dogezer allows for users to save their projects in an encrypted cloud drive so it can be accessed for later usage.

Negatives
Project Completion: How will Dogezer ensure that startup projects on its network are completed?

Dogezers aim to create a platform that helps entrepreneurs to realize a project with the help of investments from individual contributors and combining it with a work collaboration toolkit seems to be something that will be needed in times where remote work is on the rise. But as with all ICO investments, we advise researching carefully. More information about Dogezer can be found on the company's website.

An excellent idea embedded in the project, in fact, is more like good intentions, rather than a good business product. The completely undeveloped block of the business plan, the lack of a clear picture of the project's progress, difficult to understand explanations of the functionality of each service module - all this in general creates a feeling of an abundance of thoughts and the inability to structure them not from the point of view of the product, but from the point of view of business.

Investments in such a project are not entirely reliable, if investors are aiming to get an efficient platform on the way out, which will explain their potentiality and benefits to potential users.

Though the road ahead is certainly not going to be a bed of roses for Dogezer, if it does what it promises then there are chances that it can carve a niche by virtue of its caliber—just like other ICOs such as Rate Date, Lendo, RepuX, ABYSS, Phoneum. It is because the crypto space is already awash with the same concept and have come much ahead from Dogezer. Hope they succeed. It’s a good project overall.