We believe that the online advertising industry should be more beneficial to all participating parties. Advertisers should get better feedback on their campaigns. People who provide digital space for ads should be compensated appropriately. Finally the user who watches ads should have a better experience and be rewarded or paid for the time they spend with commercials.
We do this by having users actively participate in ad content (surveys, polls) and by providing reward incentives. In order to avoid bots and fake traffic, we test for attentive viewing, by presenting a question, at the end of each advertisement. And we provide accurate targeting by directly asking users about their preferences, interests, and needs. This not only ensures direct data input but also makes the user committed to later displayed ad content. Ad Space providers will get compensated appropriately as we share split the ad revenue 50/50 with them.
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