Founded in 2014 by a group of crypto enthusiasts and specialists in digital advertising and marketing, Bitmedia was meant to fill the needs of crypto businesses and crypto websites. Having been in the space from the ground up, we have managed to collect a large number of unique highly targeted audience from more than 7000 crypto related websites.
Our solution opens a large scope of opportunities for publishers to efficiently monetize their audience as well as gain much control over their advertising income.
At the same time Bitmedia has managed to set a solid workflow to cater the needs of vast array of crypto and blockchain projects, whilst tailoring our ad services to the requirements of each specific case.
How do we serve ads?
When the visitors enter the web site where our ad units are placed, our engine chooses the most relevant material for them. But before showing the advertisement to visitors, the ad engine checks numerous parameters while the page is being loaded on the visitors browser.
The choice of the ad is based on numerous factors like: advertiser’s bid, visitors’ interests and preferences, the topic of the website of the publisher, the topic of the ad, etc. And based on the analysis the system gets, we choose the ad, which will be the most suitable for them.
The choice of an ad shall be made by means of our algorithms within milliseconds. At the same time, the system filters the vast part of bogus impressions through runtime anti fraud system described below.
Control over the quality of impressions
The mission of Bitmedia is to provide the advertisers with the transparent way to buy ads, so that they could pay for the impressions of the genuine quality.
In course of such verification we filter bots, hidden ad impressions, paid traffic fraud etc. The advertisers won't pay for the traffic of the bad quality and even if inappropriate impressions are detected, the customers will get a refund.
Targeting settings
You are free to manage the ad placement yourself. When running your ad campaign you can check the list of the sources in your settings/statistics and select those you would want to work with and buy ads from them. Or rely on our algorithms and we will find the best place for your ads, based on visitors’ interests and the websites they visit.
Advertisers are free to change targeting settings when the ads are already active. Furthermore, we provide our customers with the possibility to track sources and blacklist those, they do not like.
