ZLC WhitePaper V.2.

Sahil Arora

29th June 2018

Mainstreaming Cryptocurrency
WhitePaper V.2.0

Disclaimer

This document is a white-paper representing current and future developments of

Zelaa platform and ZelaaCoin ecosystem also known as ZLC. This white-paper is for
information purpose only and should not be considered as an exact guiding
document depicting all future intent of Zelaa platform, unless specified explicitly.

The subject, matter and products enclosed in this whitepaper are currently
under development and are not yet deployed. ZelaaCoin makes no
representations or warranties for successful implementation or
development of such technologies, innovation and platform
or achievement of any other implementation or activities
illustrated in the paper.

It further disclaims all the warranties implied by any law or

legal authorities till the extent permitted by law. No person
or company is entitled to rely on the content and promises
illustrated in this paper or any other inferences drawn from
it, which includes relation to any interactions with ZelaaCoin
or the technologies elaborated in this whitepaper. The
information present in this publication is derived from data
obtained through the sources which are believed by
ZelaaCoin to be reliable and is presented in good faith and
forecasted as Zelaa strongly believes in it, but with no
warranties or guarantees. Contents of this paper regarding
accuracy, completeness or suitability of the information
specified, are as per the sources available at the time of its
drafting and should be not relied on and shall not confer
remedies or rights upon, by holders of security, creditors or
other equity holders or any other person.

ZelaaCoin disclaims all the liability for any damage or loss

of capital, interest or property of any kind (whether
foreseeable or not) which may arise from any company or
person acting on any information and opinions relating to
ZelaaCoin, the ZelaaCoin platform, or the ZelaaCoin
ecosystem contained in this paper or any other information
presented regarding any further enquiries.

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Some images used in this document may be subjected to copyright but are pursuant
to the fair use regulation. Any opinion or illustration expressed in this paper reflects
the current judgement of the author of this whitepaper publication and may not
exactly represent the opinion of ZelaaCoin. The information reflected herein may
change without any prior notice. ZelaaCoin does not have any constraint to update,
modify or ameliorate any projection, forecast, opinion or estimate set forth, or
subsequent changes which makes the data inaccurate.

ZelaaCoin, it’s directors, contractors, employees or representatives do not have any

liability or responsibility to any recipient or person (whether by negligence of
misstatement, or by reason).

Neither ZelaaCoin nor its advisors independently take any guarantee of the
information including projection, prospects and forecasts presented in this
whitepaper. Each recipient or person is to rely solely on its own investigation,
knowledge, assessment and judgement of the matter which is subject of this
publication and any other information which is made available via further enquiries or
to satisfy accuracy of projections.

Whilst ZelaaCoin have made every effort to ensure the authenticity of the facts and
forecasts made in this whitepaper. Any forecast, projections or plans mentioned in this
whitepaper publication may not be achieved due to several risk factors like market
volatility, legal or regulatory exposure, corporate actions, defects in technology
development, unavailability of information and all other risks. ZelaaCoin may provide
website’s hyperlinks of entities present in this whitepaper, though the inclusion of any
link does not imply that ZelaaCoin recommends, endorses or approves any material
on the linked website.

Such linked websites should be solely accessed by your own risk and ZelaaCoin does
not accepts any responsibility for any such material or consequences of it. This
whitepaper is only available on http://www.zelaacoin.com and may not be
reproduced, redistributed or passed on to any other entity.

The distribution of this whitepaper may be restricted by regulations or law in certain

countries. By accessing this whitepaper publication, recipient agrees to be bound with
foregoing limitations

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Content

ABSTRACT ................................................................................................................................................... 4

MISSION ....................................................................................................................................................... 5

VISION........................................................................................................................................................... 5

INTRODUCTION ......................................................................................................................................... 6

THE MARKET PROBLEMS AND THEIR SOLUTION ............................................................................... 7

Current Market Problems & Solution:................................................................................................... 7

Competitive Advantages...................................................................................................................... 10

ICO & PRODUCT DESCRIPTION ............................................................................................................ 11

ZLC Token Description ......................................................................................................................... 11

Zelaa Crypto Vending Machines. ........................................................................................................ 12

Product Description .............................................................................................................................. 13

ZPay Micro-Payments App ................................................................................................................... 13

Zelaa Crypto Vending Machines Technology ................................................................................... 14

Definitions & Services Offered by ZLC Crypto Vending Machines ................................................ 15

ICO ECONOMICS ..................................................................................................................................... 17

Pre-Sale Token Information.................................................................................................................. 17

Token Allocation .................................................................................................................................... 18

Fund Usage ............................................................................................................................................ 19

Token Profitability.................................................................................................................................. 20

MARKET ADOPTION ................................................................................................................................ 21

Proud Partners of Zelaa ........................................................................................................................ 21

........................................................................................................... 22
.................................................................................................................................................................. 22

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ABSTRACT

As the digital finance world is poised towards the evolving emergence of cryptocurrencies,
the entire ecosystem is seeing a soar in usability as well as easier accessibility of capital for
businesses being unlocked. In these shifting paradigms - ICOs (Initial Coin Offerings) have
become one of the most talked about phenomena of the cryptographic realm. These
technological & financial advances have not only simplified the process of dealing with
investors but also have secured the fundamentals of investing for an individual by enabling
asset driven investments which can be liquidated at later stages – the utility or security
tokens. Zelaa has created an idealistic product where the coin is impeccably backed up
against - its cryptocurrency vending machines that work as a remote advertisement
streaming platform for brands worldwide. The machines allow a customer to buy or sell their
cryptocurrency against fiat (cash) at a transaction fee of 0%. This is probably the only
platform on the globe that enables trading of cryptocurrency at a zero-transaction fee. Apart
from the hardware product, the company is also inclined towards launching ZLC-centric
micro-payments application named, ZPay to enable spending ZLC at merchant outlets.

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MISSION

Introducing virtual world of cryptocurrencies to the physical world hereby increasing

market adoption of cryptocurrencies and making usability simplified & mainstream.

VISION

Augmenting the embracement of cryptocurrencies in the current market over fiat

currencies and being a pioneer of massive influence towards hysteric adaptability of
crypto-currencies worldwide.

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INTRODUCTION

At present, there are 1400+ cryptocurrencies which are emergent at an ever-increasing

rate. To gratify the buying and selling of all these cryptocurrencies there are more than
150 cryptocurrency exchanges. Market capitalization of cryptocurrencies exchange in
inclusive worth is more than $600 Billion with a recorded highest daily volume of more
than $40 Billion. Cryptocurrency exchanges levy certain transaction charges both on
buying & selling of any token over their platform - From these charges they maintain
their infrastructure, technology & team.

To enable and cater to the existing multi-billion trading market, Zelaa debuts its
advertisement-tech backed crypto-currency vending machines which provide
buying/selling of crypto assets at a phenomenal zero transaction fee, every-time. Our
main aim is to create a bridge between virtual cryptocurrencies to the real world.

ZelaaCoin is one of its kind, with an aim to remove the trade charges from the current
cryptocurrency exchange system which make traders to trade for free and general
public to adapt swiftly.

Cryptocurrencies are viewed as the complex software systems right now. For the
better adoption of cryptocurrencies, ZelaaCoin introduces these machines which
makes trading very simple using an interface that is identical to traditional ATM
machines for fiat currencies in order to pertain adaptability and capitalise on the
existing user behaviour.

This introduction of hardware cryptocurrency buying & selling is revolutionary in

blockchain industry as it will cater free trade for novice traders as well.

The high inflation of viewership due to the zero fee helps to escalate the pricing for
advertising on or in these machines - making it a perfect sustainable business model.

Zelaa has a concrete plan with a strong team and blueprint to reach more than 24
countries in the next 5 Years. The plan is to conquer the crypto-market via the ever-
evolving advertisement and marketing economy which is above $200 Billion.

ZelaaCoin is also named as one of the hottest ICO’s by Forbes India 2018 March Issue.

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THE MARKET PROBLEMS AND THEIR

SOLUTION

Blockchain & Bitcoin has modernized the world & has laid the foundation for present
and aspiring cryptocurrencies. People are widely accepting and spending
cryptocurrencies which have promoted modernization of traditional ATMs.

Current Market Problems & Solution:

Ease of
Access

Security &
Transactional
Proper KYC
Limits

Limited
High
crypto-
currencies in PROBLEMS Transaction
Fees
existing ATMs

Coin with
Physical over
intrinsic
Virtual
value

Lack of
Adaptation

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1) Ease of Access :

Presently cryptocurrencies are perceived by most as extremely complicated

software & nodes running in a virtual dimension. Therefore, to upscale the
market adoption even to remote areas, Zelaa took a leap ahead and bought
virtual currencies to real world in terms of vending machines having simpler
interfaces and capacitive lucid touch screen facilities with next-level 60 seconds
buying & selling of any crypto-currency at Zelaa Crypto Vending Machines for
beginners.

2) Transactional Limits :

Customers are often hindered and restricted to spend fiat to obtain

cryptocurrencies or to sell their cryptocurrencies to obtain fiat from platforms
and portals due to set limits on transaction volumes. Zelaa believes in handing
over the buying & selling power to the customer’s hand and enables them to
buy/sell highest possible volumes of withdrawals and purchases through
specific one-time registration procedure that is a 3 step.

3) High Transaction Fees :

Most cryptocurrency exchanges, private traders & other sources of obtaining

cryptocurrencies levy substantial charges on every transaction type on their
platforms. These charges are justified by the platforms as their only source of
revenue to pay for all their expenses. Zelaa has found a work around this
problem, in the form of ad-tech. Using ad-tech, each Zelaa crypto vending
machine installation would work as an independent source of revenue for the
platform, thus allowing Zelaa to deliver best services to its customers without
charging any transaction fees.

4) Physical over Virtual :

General people are attracted by intriguing hardware placements in everyday

places & environments therefore, prefer physical things to virtual nothings.
Zelaa has successfully bought the virtual crypto currency world to the physical
realm enabling its customers to physically transact cryptocurrencies.

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5) Security & Proper KYC :

Security plays a critical role in enabling cryptocurrencies for traditional use and
to instil trust in people to transact at public domains. Zelaa has introduced their
machines with impeccable QR scanner system of Honeywell 3330G & VR
cameras embedded in their machines along with banking standard Know-Your-
Customer procedures & securely connected to a virtual private network. This
state of the art security system & measures allow the machine to be tamper
proof.

6) Lack of Adaptation :

Most significant barrier in cryptocurrency adaptation is accessibility.

Cryptocurrencies are generally associated with the very heavy concept of
blockchain which confuses most investors. To remove such barriers, Zelaa is
introducing 1000+ crypto vending machines in 24 countries very soon. It is the
bridge between cryptocurrency market & masses who are not proficient with
such technologies.

7) Limited Cryptocurrencies in competitive machines :

Currently there are only bitcoin & ethereum trading ATMs in the market. This
limits the scope of trading and are unable to provide the volatile liquidity in
other cryptocurrencies. To cater to this problem, Zelaa is introducing their
crypto vending machines which will support bitcoin, ethereum, dashcoin,
litecoin, binance coin & prominent & verified ERC20 tokens.

8) Coin with intrinsic value :

In the current MLM & Ponzi market of cryptocurrencies & ICO, there is no long
seriatim & trustable token which can provide long term benefits. Every long-
term investor in Zelaa will get to use their products which boasts the usability
of the token through merchant micropayments & crypto vending machines.

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Competitive Advantages

Charges levied by Zelaa on the trade with respect to other cryptocurrency exchanges

Trading Platform Trading Fee (%)

ZELAA 0

BINANCE 0.1

BITMEX 0.075-0.25

BITFINEX 0.1-0.2

BITHUMB 0-0.15

GDAX 0.1-0.25

KRAKEN 0-0.26

BITSTAMP 0.1-0.25

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ICO & PRODUCT DESCRIPTION

ZelaaCoin owns a proprietary advertising algorithm which enables us to stream

advertisements on our cryptocurrency vending machines remotely and automated
from anywhere across the world by simply uploading the advertisements to an online
panel and allowing the broadcast to happen according to the advertising criterion &
applicable filters which imply location & durations.

Our machines act as displays to play advertisements and market high-end products to
the widespread audience that becomes part of our active user-base community that
leads to an outbreak in viewership thus enabling inflation in the pricing of advertising
on these machines.

This price elasticity of supply and demand generalizes the parabolic efficiency of
chaining a monopolistic power and perception towards brands and activates the
psychology of our platform being the idealistic approach to reach out to a bigger and
multi-niche audience.

ZLC Token Description

The major highlights of ZLC token are as follows:

• The accepted currency during ICO is Ethereum, Bitcoin, Litecoin, Binance Coin,
Dascoin , Fiat & Bank Wires

• The Soft Capital on receipt of ETH is equivalent to fixed 943.80ETH which is

subjected to change before creation of token.

• The token period will last for 110 days in absence of Hard Cap

• Token Creation has a hard cap and when token creation will stop once this cap
is achieved.

• All funds will be returned automatically to the ZLC holders by the Ethereum
Smart Contact if the ICO campaign doesn’t reach SoftCap.

• Token not sold during ICO will be will be burned automatically by smart
contact.

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ZPay – Merchant Micro-Payments :

ZelaaPay is a seamless crypto to crypto payments mechanism which is entirely ZLC

centric. The micro-payments application on-boards merchants and business that will
be and are willing to accept ZLC as a store of value, the merchants are provided with
a unique administration dashboard from which they can maintain their earnings and
operations along with analytics of payments made using ZelaaPay.

The unique addresses of the users are converted into public keys (QR codes) which
can be shared with users/customers when sending or receiving ZLC into their
respective ZelaaWallets.

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Product Description

ZelaaPay is in direct integration with the Ethereum Blockchain and uses the smart
contract APIs for handling and managing all transactions and also to maintain a ledger
of the same on the application as well as on the Ethereum Blockchain Explorer.

ZLC Crypto Vending Machine App

ZLC is leaping ahead by launching a mobile application which can be used by its
users and token holders.
With ZLC app, a user
can manage all
transactions performed
on the platform. With a
decent smartphone and
internet connectivity,
now everyone can avail
full services of Zelaa
platform.

The central fundamental

of the application is to
keep the users updated
with machine locations,
live exchange rate,
discounts and special
services.

The users can access the application with a dashboard which indicates the real-time
advertisement impressions, run-times, inventory of ads live and streamed for income
updates. The salient features of the mobile applications are:

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• Live exchange rates

• Real-time ad-based income monitor
• Concierge Services
• Community & Networking
• ATM locations navigator

Zelaa Crypto Vending Machines

The era of blockchain and

cryptocurrency created an
environment where the
virtual world had to fulfil
the needs of the physical
world. To give physical
presence of
cryptocurrencies, Zelaa
has introduced a great
product in market
keeping its users in mind.

Zelaa have already set up

24 such machines and
have plans to expand to
24 countries and 1000+
machines by March 2020.

These machines are

currently in developing stages and will be available in market in batches. The main
USP of these machines is to provide free trade as all the operational & infrastructure
expenses will be taken care by ad-tech.

How the concept of advertising works on these machines?

When clients request to upload its brand advertisement on machines, our ad-tech
team uploads the advertisement content on a central admin panel upon selecting
appropriate filters for location & duration. With the click of a button the

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advertisements automatically start streaming on the machines as per the filters

through our cloud based database.

Definitions & Services Offered by ZLC Vending Machines

• OneClick Application :

With ZLC app, a user can manage every

transaction. All transactions are easy to
execute thanks to the user centric
interface. The main components
required to enter the ecosystem are one
smartphone and good internet
connectivity and you can buy and sell
cryptocurrencies @0% fee.

• Cloud Data Storage :

Cloud data storage is a model of data storage where the digital data is
processed and stored inside the logical pools, the physical storage which
connects multiple servers with multiple locations with physical environment are
managed by few hosting companies. The cloud storage providers are
responsible for keeping the data accessible and available with the physical
environment running and protected. People and organizations buy and lease
storage capacity from providers which stores user, organization and application
data.

• Authentication Protocol :

An authentication protocol refers to a type of computer communications

protocol or cryptographic protocol specifically designed for transfer of data
between two organizations. It allows the receiving entity to authenticate the

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connecting inputs as well as the servers by declaring the type of information

needed for authentication along with syntax.
The most important layer of protection which is needed for secure
communication is termed as authentication protocol.

• External Integration :

With the integration of DDR3 4GB RAM, Hard disk of 800GB, 17” touch screen
with the high-speed servers, Zelaa ensures that quality is not compromised.

• Payment Gateway :

Bill acceptor & cash dispenser attached in the machine are highly robust & fast.
There is no possibility of lags in the system. Payment gateway for these vending
machines are highly secured using Microsoft Azure as the technology.

• Private & Secure -

Robust hardware and strong encryption algorithms implemented in Zelaa

crypto vending machines have made sure that no one can intrude into the
system without proper KYC & QR scanning. These machines also have live
video recording which will record all the activities done around the machines.

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ICO ECONOMICS

ZelaaCoin is one of the most realistic ICO presently available. The holders also get
vast opportunities to become a part of the ecosystem which is more than just a coin.
ZLC Token distribution is now in a completely public phase. As we enable the token
holders to avail the machines later, we go through a strict scrutiny of every individual
that takes part in the sale for eligibility. Investor who is willing to invest in ZLC will get
an opportunity to first-buy hardware assets worth $10000 against the invested amount.
This will enable the investor to see returns in the tune of $8000 monthly & up-to $96000
annually through the Zelaa Crypto Vending Machines.

ICO Token Information

For investors, ZLC tokens will be available for purchase at the start price of $1. Post
initial release, the value of ZLC is expected to increase steadily. ZLC is accepting
investments till it’s hard cap of $100 Million is achieved. Post which the ICO will be
formally closed.

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The platform accepts payments in ETH, BTC, LTC, BNB, DASC, Fiat, and Bank Wires
& Assets during our ICO sale period.

Start Date Feb 18, 2018 (9:00AM GMT)

End Date November 15, 2018 (11:00AM GMT)

Acceptable Currencies ETH, BTC, LTC, BNB, DASC, Fiat,

Number of Tokens for Sale 110,000,000 ZLC (6% locked)

Tokens Exchange Rate 1 ZLC = $1

Minimum Transaction Amount 1 ETH/ 1 BTC/ 1 LTC

Token Allocation

A certain percentage of total tokens has been allocated to all the important investors
& contributors in making ZelaaCoin successful. The graph below shows the allocation
details.

Core Phase of Token Sale 57%

Partners & Advisors 6%

Project Team 12%

Bounties 2%

Bonus Fund (Round 1) 5%

Bonus Fund (Round 2) 8%

Bonus Fund 10%

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Fund Usage

Funds collected by ICO will be mainly utilised in developing infrastructure of Zelaa

Crypto Vending Machines. Apart from this, certain expenses are identified by the team
which includes IT infrastructure development, bounty, gift code inventory, legal &
financial overhead.

Machines Development 53

Legal Financial Overhead 4

IT Infrastructure 12

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Gift Code Inventory 29

Bounty & Overhead 2

Token Profitability

Zelaa has planned its future strategies to make the cryptocurrencies more accessible
and more user friendly. Our economics and strategies are in place with the help of
our great and renowned advisors, team members and business alliances. We believe
in the factual and projection data; therefore, we are confident to raise funds worth
100$ Million with the strategic crowd sale.

ZelaaCoin ICO is a public affair and we have planned to raise $100 Million through
the mass audience along with a flow of institutional funds.

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MARKET ADOPTION

The most important factor for making the project successful is to understand the
target customers. The initial idea can be tested through various crypto seminars,
conferences & events. Forums like Reddit.com and Bitcointalk.org helps to build the
community where the opportunities with ICOs can be explained. To make ICOs
successful, the company must have support of the renowned promoters and partners
which Zelaa has.

Proud Partners of Zelaa

Hyperloop Transportation Technologies, also known as HTT, is an American research

company formed using a crowd collaboration approach (a mix of team collaboration
and crowdsourcing) to develop a transportation system based on
the Hyperloop concept, which was envisioned by Elon Musk in 2013.

Blockchain Law Group is a leading group of legal practices with presence in multiple
countries, which provide services in the rapidly changing field of blockchain
technology, issuance of product and security tokens, and handling cryptocurrency
matters. Our attorneys have an extensive experience and top expertise assisting
clients with the U.S. and international legal compliance.

Ethereum is an open source, public, blockchain based distributed computer

application and OS which features smart contract functionality. It also supports a
modified version of Bitcoin which was developed by Nakamoto for transaction based
on state based transition.

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