The most successful ICOs in this field were launched back in 2016 i.e. have early mover advantages. 
Testnet is not available yet. The motivation for the customers to issue tokens on Emotiq platform and not somewhere else is unclear. The development of a proprietary programming language - Ring - may not be adopted by communities.

Now there is not enough information available on the business model of the platform. Token economics is not given in a detailed manner.

Post-ICO valuation will be equal to $120M which seems extremely expensive. There is no information on the use of proceeds.

A cursory look at the Emotiq ICO reveals one of the most head-turning teams in the space, and along with it, a project that’s both novel and ambitious. Yet the the gulf between the vision and reality quickly becomes apparent upon further examination, not simply from an abstracted, conceptual standpoint, but from a close-up look at the fundamentals.
We’re going to pass on the Emotiq ICO.

01-July: For now, Emotiq is not really something I'm gonna be looking into. Link
13-July: I looked into Emotiq that was a pass, that was a wait for the rebound. Link

Market Competitive environment:
The project is aiming to operate on the highly competitive market.
There are many projects in the crypto industry, that are aiming to solve the same issues. Some of them in the active and productive development, and some already in the mainnet:
EOS (raised $ 4 bln in ICO, market cap $ 7 bln, ROI USD 8,01x);
Tron (raised $ 70 mln in ICO, market cap $ 2,5 bln, ROI USD 21,17x);
Zilliqa (raised $ 22 mln in ICO, market cap $ 500 mln, ROI USD 17,43x).
At the same Emotiq has no advantages over its competitors. PoS has many disadvantages against DPoS in EOS. TPS speed of mentioned blockchains (for example, Tron) will be much higher than target speed of Emotiq’s blockchain (5 000 TPS). But if statement about 1M TPS is true – It can compete with EOS and Solana for example.

The project advantages:
Advantages of the product on its competitors only in following:
Possibility to exchange child tokens for EMTQ tokens through the built-in decentralized exchange;
Possibility to exchange EMTQ with BTC and ETH via cross-chain atomic swaps;
Integration of the UTXO for scaling solutions;
Use of the Oracles for smart contacts to perform actions on the blockchain triggered by external environment (weather, etc).

SOCIAL ACTIVITY
The project popularity in the social networks and discussion forums
Telegram: 10,9k members, user activity is medium.
Twitter: 1,2k followers, average number of likes per post is 10, average number of retweets per post is 5.
Reddit: 201 follower, user activity is low.
The project is not shilled by any influencer.
Admins on the Telegram-channel are responding fast, but act immature and many of their statements (as well as a pinned message) are not corresponding to the whitepaper information. This is misleading.